Build A BANS Spam Site And They Will Not Come

After my post yesterday about version 3 of Build A Niche Store being in beta and how there will be some significant SEO benefits to v3.0, I received a good comment on a topic that needs to be addressed concerning how you build a BANS store and how they will appear to search engines.

Jean from Popular Wealth said:

Any SEO benefits from any improvements will be wiped out 12 minutes after the launch. Bans sites are insta spam any way you use them and no widely used automated site can escape that fact.

Unless! unless you actually write solid reviews and quality articles. I’ve read about 100 bans reviews today, all pushing insta eBay sites to make you rich, eBay will eventually ban this practice…Write good content!

While I don’t agree with Jean’s assessment that BANS sites are insta spam and that the SEO benefits of version 3 will be wiped out 12 minutes after launch, I do agree that Build A Niche Store could be used in a spammy way. In fact, there are several BANS stores that I have come across lately that could fit the profile of a spammy site, but saying that BANS sites in general are insta spam is like saying Blogger or WordPress is insta spam.

If you haven’t noticed, there are tons of WordPress sites with the default template that are either nothing but nonsense content edited by hand on a daily basis or they are content scraping sites. That doesn’t mean Google is going to ban WordPress blogs from their index or eBay is going to ban WordPress blogs from displaying auctions. In both cases, sites or users will be banned by eBay or Google on an individual basis.

However, if you think you are going to get rich by putting up a BANS store or two or three and in a cookie cutter fashion, you have another thing coming, and it won’t be visitors to your site. BANS should not be used to display only eBay auctions and I would never recommend anyone do that. I can’t tell you how many sites I’ve visited from the Build A Niche Store forums that use a standard template with no tweaks, have no content, no H1 tags, no product descriptions that are nothing but links to eBay. And the people who have built these stores don’t have the slightest idea why they can’t get their sites indexed and why they have no visitors.

BANS is only a tool as is WordPress, Blogger, Joomla and other content management systems. Notice those tools are content management systems and Build A Niche Store can be used in the exact same way. You can build as much content into your store as you want or feel is necessary. I would never put up a site that was full of nothing but affiliate links and expect it to do well. Being a successful affiliate just doesn’t work like that.

The most successful BANS stores are ones that are well designed and pleasing to the eye, give their visitors lots of information about the subject they are representing, title, H1 tag and describe the products listed on each page and possibly let the potential customer know something they didn’t already know about the products that interest them.

If you want to build a successful BANS store, you would be wise to do the same.

Find out more about Build A Niche Store. Hey, that rhymes!


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5 Responses to “Build A BANS Spam Site And They Will Not Come”

  1. Well said. I’ve worked with the eBay api for some time and the sites that are essentialy a replica of eBays own directory are the sites that will sink this ship IMO.

    My most basic point is that search engines won’t rank 1000+ versions of the same ebay auction page no matter how well its packaged, you need the unique content. Get busy!

  2. I found your site on google blog search and read a few of your other posts. Keep up the good work. Just added your RSS feed to my feed reader. Look forward to reading more from you.

    – Sue.

  3. Jean, thanks for your comments.

    The way BANS works though, I doubt if there would ever be the exact same version of any eBay auction page. Because of the way you can set up your pages in BANS, highest price first, last, newest auctions, etc., and because rss feeds update every 10 to 15 minutes and when we consider there are almost 25,000 categories on the US eBay site alone, it becomes even more unlikely that SE’s would come across even 5 or 10 of the same pages, and when they went back to check the page again it would be updated and therefor different.

  4. nobody goes to any site without some marketing. Doesn’t matter if it’s bans or not 😉

  5. Interesting topic Alan. Though I am not very familiar with BANS, it looks like BANS could prove to be a valuable investment for affiliate marketing [if created properly]…

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