31
May

Record Month For Build A Niche Store And eBay

Bans Stores For May 2008May is turning out to be a very good month for my Build A Niche Store web sites and the eBay affiliate program. The final numbers won’t be in until Monday or late tomorrow, but it looks like earnings for my BANS stores should be around $900 for the month and earnings for the best performing BANS store around $650.

I did spend some money driving traffic to one of these stores this month, but only to the tune of a little over $100 and it has apparently paid off fairly well. Last month my top store produced $246.68 in revenue and I spent a whopping $2.90 in PPC traffic, this month $101.97 has been spent on PPC and revenue is at $629.44 for the same store. PPC search traffic this month has produced 304 clicks to this store resulting in 314 bids and 97 winning bids. Last month with virtually no PPC traffic, there were 139 total bids with 53 winning bids at the same store.

A little closer examination needs to be done on organic search traffic versus paid traffic to see where the real gains are coming from, but initially it looks as though paid search is paying off for this Build A Niche Store site. I’m working on another BANS site that I will be trying some paid search on, the earnings probably won’t be as significant for at least one reason. The store I’m sending paid traffic to right now is based on products that sell for between $500 and $1,000 and sometimes even more.

It is questionable as to whether paid search would work on a BANS site with items selling for much less than $300 to 400. The reason being is that you earn about 2% for a sale at eBay and earning anything much less than $10 per sale is hard to make work with PPC. Of course there’s always the chance of selling multiple items and earning a few $25 new member bounties which would make paid search worthwhile. The new store I’ll be sending search traffic to will have items ranging from $100 to $300 in price so it will be a little experiment to see if this theory holds true.

One last note is that the store bringing me good returns with PPC is a fully built store with substantial content in both articles and content on auction pages so I’m getting very good quality scores from Google on the pages I’m sending traffic to. PPC probably won’t work on pages that have nothing but auctions.

You can get more info on Build A Niche Store here.

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30
May

Interviewed By Elance.com

I found out yesterday that the interview I did with Elance.com had been published on Wednesday 5-28. I assumed it would be published on June 2nd, but I guess it came out early. The interview was conducted back on 5-5-08 and had to get approval, be revised, releases signed and a couple other minor details. (I never knew these things were so involved.)

In the interview I discussed the criteria I use when hiring writers and how to communicate what you want from them so as to avoid any misunderstanding. Elance included 3 tips in the blog post based on what I told them during the interview and what was in a previous post on getting the most from Elance.

The interview probably came about because I sent a general email to someone at Elance letting them know about the previously mentioned post on April 16. It wasn’t anything to strongly self promotional, I just mentioned that the post might be of a benefit for people using their services and looking to hire writers. They must have liked what they read, because I got an email a couple of weeks later asking if I would agree to an interview. I wasn’t seeking an interview, I was just hoping they would link to the post, but you never know what will happen when you touch base with others around the web.

If you have more than you can handle on your own or are wanting to expand your online business and need content, web design help, coding or just about anything you can think of, Elance.com is definitely the place to outsource your work.

Read the Elance interview here and find out how to get the most from Elance here.

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29
May

Reinvesting In Your Online Business

Invest In Your BusinessPart of the winnings I accrued in the Webmaster Talk contest was $750 in cash and that’s a nice little chunk of change to go have a big party with, go out to a nice super expensive dinner and a show, go buy a nice gadget or rent about 175 movies from Blockbuster. But are any of those things a smart move to make for the affiliate marketer?

If you said yes, then it’s time to stop playing with your blogging and affiliate business and get your lifetime membership to your choice of online video stores. Hopefully most everyone reading knows that’s not the best thing to do with a windfall of $750. As long as I’ve been writing Affiliate Confession and even before that, I decided any contest winnings or excess monetary gain would be invested right back into my affiliate business in the form of either advertising for this blog or into getting a better grasp on the pay per click game.

What I intend to do with the $750 is put all of it into PPC a little at a time as I try to figure out and benefit from a few new things learned over the last couple of months. For some, $750 isn’t a lot of money to spend in even a week on Adwords or Yahoo Search Marketing, but the plan is to carefully research various ClickBank and affiliate products and try to at least double that money and reinvest the profits again. As reported previously, I am seeing a little bit of profit in a couple of PPC campaigns I’ve been running lately, so at least there’s a little track record of success to build on.

I’ll be basing my PPC campaigns on information I’ve learned at Super Affiliate Mindset, Cash Tactics and CDF Networks (Thanks goes out to Poll Factory for alerting me to those last two resources). There’s also a good rundown of 3 distinct PPC bidding strategies that’s a good resource for search marketers I will be testing from. I especially like the tactic that Kris Jones from Pepperjam has used in the past and will be giving that one a try. You’ll have to go read the article mentioned above to find out what it is.

There’s a lot of info in the above mentioned blogs and article and you should be careful not to try too many different things at once, as I will be trying to avoid. As I’ve read, spreading yourself too thin and not really doing your due diligence in a niche and with a specific PPC technique may cause you to never find a profitable campaign. It may take failing a few times in the same niche with different strategies and keyword combinations before you find profitability.

I’ve been given a nice opportunity to delve into an area of online marketing that I frankly have not done very well in and I don’t want to squander the $750 winnings on something that isn’t going to ultimately benefit my business. Reinvesting in your business is really no secret, it is a necessity. Stay tuned for updates on hopefully good results. 

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28
May

The Winner Of $50 And The Market Leverage Nike Golf Shirt

Market Leverage $50 Rewards CardCongratulations goes out to Tim at Yimto.com for winning the $50 Market Leverage Rewards Card and the XL Nike Golf shirt in the latest blog contest I had going. You are going to love the shirt because it is extremely comfortable and looks nice as well, and I’m sure you’ll have fun spending the $50.

I just sent Tim an email congratulating him on the win and all he has to do now is send me his mailing address and I’ll ship out the Nike Golf shirt and Market Leverage will send out the $50 rewards card.

If you haven’t taken a look at the offers Market Leverage has or experienced their personal service you are missing out on one of the top CPA affiliate networks in business today. I’ll be running one of their health related offers on our healthy diet web site as soon as I get a couple of pages of content written for it. The offer is perfect for that site and because the site is 4 years old and has all of its pages indexed, the offer and new content I’ll be putting up should be indexed and start getting traffic in just a few days. And the offer has a $30 payout! You don’t find a lot of affiliate products that pay quite that well, so head over to Market Leverage and find out what they can do for your affiliate business.

And of course, congratulations again to Tim on the big win.

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27
May

Last Day To Win Market Leverage Nike Golf Shirt And $50

Market Leverage RewardsThere’s just a little over 24 hours left in the contest to win a $50 Market Leverage Rewards Card and a nice Nike XL golf shirt. Tomorrow around noon I will be picking a random person from the comments left on the original post and awarding them the fabulous prizes.

Because I’m a fan of really simple contests, all you have to do to win both the shirt and the $50 gift certificate is just leave a comment on the post announcing the contest that you would like to win the prizes. That’s about as simple as it gets. It’s even simpler than figuring out affiliate marketing. You can spend the ML Rewards Card anywhere that takes American Express.

If you are an affiliate marketer it’s always a good idea to reinvest winnings such as this right back into your business. A great way to spend the money would be to head over to Barnes & Noble and pick up a copy of Darren Rowse’s ProBlogger Secrets For Blogging Your Way To A Six Figure Income and Kris Jones’ Search Engine Optimization and you could treat yourself to a cafe mocha while you’re there. I’ve had a look at the ProBlogger book at B&N and a brief look at Kris’ book at Amazon.com and they are chocked full of info that will put you on the right track in blogging and creating an informative, well thought out web presense that can ultimately earn you some money.

You may be itching to get 50 songs from iTunes or spend the gift certificate on dinner and a movie, but if you are an affiliate marketer it would be much better spent by putting it into your business. Then after you read both books mentioned above, you can use that new found knowledge and capitalize on some offers through Market Leverage.

Check out the contest and leave your comment for a chance to win.

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