The Internet Marketing Opportunity Is Going Away

Internet MarketingI had a post already planned for today, and then I came across The Shrinking Window Of Opportunity by Gyutae Park over at his blog. It is a great article that’s really a wake-up call for Internet marketers to get busy because of the way the landscape of the net is changing. If you aren’t building your web empire yet, it could be too late real soon for the small, independent webmaster.

I’ve always believed that if you have an idea for a business on the web, you should have started it yesterday, because of the time it takes to get established and now this seems more important that ever with Google’s preference for older, well established web properties.

Even though we all know how evil Google is, the simple fact is that they control the game. While you may be able to get some traffic from various sources on the net, at this point if you don’t have traffic from Google, you probably aren’t doing all that well, and it’s only going to get worse. Gyutae points out that Google seems to be giving less relevance to or even completely discounting things like paid links, directories, widgets and more, resulting in the small business person on the web being driven out of business.

What Google supposedly wants is more relevance and in their eyes, large, established web sites will get more attention and will be pushing out the little guy and soon start to take over search results. So goes the day when everything on the web was to be on equal footing.

I don’t believe it is the end of the road for Internet and affiliate marketers and neither does Gyutae, but now is not the time to procrastinate with your ideas. If you are going to make your mark on the web, you have to start to establish yourself as an authority in your niche today. Rather than explain again how to go about that, go read Gyutae’s post about the dwindling opportunity for the independent webmaster.

As a little counterpoint though, I’m not so sure Google will always have the monopoly they do. Google’s track record as of late is to just make people mad. We aren’t reading about how wonderful Google has been to webmasters lately, we’re hearing about exactly the opposite, from lots of different sources. While they are trying to create a cleaner search index with more relevance, they could (some would argue they already have) become out of touch and elitist somewhat like the United States government.

Not that I would ever want to see such a thing, but companies who control commerce in such a way that it effects the economic stability of a large mass of people, attract the snooping eye of government intervention. With Google’s increasing record of putting people out of business, no telling what could happen if this were to manifest itself on a much larger scale. We would then have one out of touch bureaucracy giving orders to an out of touch company that controls a huge portion of commerce. Can you spell disaster?

The point of all this is to start building a relevant web empire today that will add value to the web for years to come. Don’t wait until the entry point for the small businessperson is beyond your reach.

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6 Responses to “The Internet Marketing Opportunity Is Going Away”

  1. I’ve been doing web sites 13 years now. The technology and tools change, but the fundamentals of starting and running a business (online) remain the same. Is it harder? Does google limit you more than ever now? Maybe. The biggest difference is that (with a new site) it could take 6-12 months to “get established” online. I may not like that when I start new sites myself, but I surely appreciate it for my sites that have been up a few years because it keeps spammers, scrapers, and losers from trying to steal my niche and hard work overnight.

    It’s just like real estate, the game and the market may change – but there’s always potential to make money.

  2. While you are right that the technology market changes all the time, I don’t think this remains as true for the internet marketing field. The opportunity really isn’t “going away” and I have made a lot of money just recently from repeated and supposedly over-saturated schemes. It’s all about being on top of your game and putting some real effort into it.

  3. I too am of the opinion that “we gotta get busy!”

    The great thing about blogging is that it allows you to be more authoritative so that when you speak, people will listen! (This is especially true for the little guy).

  4. Great advice and that’s exactly what I am doing as well – trying to build up my new blog that’s only a couple of days old. It kind of scares me though to read JTPratt’s comment! Knowing that it will take about 6 to 12 month’s before I get established online seems like a loooong time :)

  5. Hey Alan,
    Great followup post and thanks for the mention!

    Google may be unpopular amongst many webmasters but ask anyone who doesn’t run a business online and you’ll find a different response. Google has done an excellent job marketing themselves to the masses and people associate the brand as something “cool” and “hip”.

    With that said, Google is not going anywhere in the near future and it’s crazy to think that they will only keep growing. We as webmasters like to “diversify our traffic sources” and to lessen our reliance on Google. However, like it or not, Google is more or less becoming the Internet at this point. If you can’t beat em, join em right?

  6. It’s proven that to be successful online you must be consistent and work at your home business everyday. I think if you are doing this already your web presence will continually build and with this you will receive traffic. It’s also proven that if you are not getting google traffic you are missing out on a large portion of quality targeted traffic.

    Who knows what tomorrow will bring, just concentrate on today.


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