Reinvesting In Your Online Business

Invest In Your BusinessPart of the winnings I accrued in the Webmaster Talk contest was $750 in cash and that’s a nice little chunk of change to go have a big party with, go out to a nice super expensive dinner and a show, go buy a nice gadget or rent about 175 movies from Blockbuster. But are any of those things a smart move to make for the affiliate marketer?

If you said yes, then it’s time to stop playing with your blogging and affiliate business and get your lifetime membership to your choice of online video stores. Hopefully most everyone reading knows that’s not the best thing to do with a windfall of $750. As long as I’ve been writing Affiliate Confession and even before that, I decided any contest winnings or excess monetary gain would be invested right back into my affiliate business in the form of either advertising for this blog or into getting a better grasp on the pay per click game.

What I intend to do with the $750 is put all of it into PPC a little at a time as I try to figure out and benefit from a few new things learned over the last couple of months. For some, $750 isn’t a lot of money to spend in even a week on Adwords or Yahoo Search Marketing, but the plan is to carefully research various ClickBank and affiliate products and try to at least double that money and reinvest the profits again. As reported previously, I am seeing a little bit of profit in a couple of PPC campaigns I’ve been running lately, so at least there’s a little track record of success to build on.

I’ll be basing my PPC campaigns on information I’ve learned at Super Affiliate Mindset, Cash Tactics and CDF Networks (Thanks goes out to Poll Factory for alerting me to those last two resources). There’s also a good rundown of 3 distinct PPC bidding strategies that’s a good resource for search marketers I will be testing from. I especially like the tactic that Kris Jones from Pepperjam has used in the past and will be giving that one a try. You’ll have to go read the article mentioned above to find out what it is.

There’s a lot of info in the above mentioned blogs and article and you should be careful not to try too many different things at once, as I will be trying to avoid. As I’ve read, spreading yourself too thin and not really doing your due diligence in a niche and with a specific PPC technique may cause you to never find a profitable campaign. It may take failing a few times in the same niche with different strategies and keyword combinations before you find profitability.

I’ve been given a nice opportunity to delve into an area of online marketing that I frankly have not done very well in and I don’t want to squander the $750 winnings on something that isn’t going to ultimately benefit my business. Reinvesting in your business is really no secret, it is a necessity. Stay tuned for updates on hopefully good results. 

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7 Responses to “Reinvesting In Your Online Business”

  1. So why do you prefer PPC over Paid ads on sites?

  2. Naughty Girl,

    That’s a part of my business I haven’t done well in and I want to reverse that trend. I also haven’t had much success sending paid ads on sites to affiliate offers. I don’t think it’s specifically targeted enough.

  3. Smart move reinvesting your profits … PPC can be profitable if done right, take it slow but be willing to take risks too …

    good luck :)

  4. Investing in the internet is a great idea.

  5. claver move Alan reinvesting your money in advertising your blog should boost your future incomes

  6. Thats good restraint to be able to do that… if I won that I would probably spend it all the next lol.

  7. Alan,
    I wish you the best of luck. I’ll be watching to see how it comes out for you.

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