Sunday’s Thoughts – What Makes A Viral Success?

Today’s thought may be a little different in that some may consider it a little negative, but what I’m exploring here is what makes something go viral against all odds, or what seem to be negative odds. Right now as I write this post I’m sitting in the Java Surf Cafe in Indialantic FL next to what has become a cultural phenom, at least for a place like South Brevard County, that has no culture.

The cultural phenom for Indialantic? It’s a pizza place called Bizarro’s and, okay here comes the negative part, they serve slop. Really, they serve the worst pizza I’ve ever tasted, but people flock to this place like they’re giving away free money or something. The pizza has the most flavorless, thinnest, white flour crust you can imagine and the subs are equally as appealing, yummy. It’s one of those things that just doesn’t make sense to my wife and I.

When I used to work at BellSouth, one of our artists used to rave about the place as lots of people do around this area. It kind of makes you wonder why anything goes viral at all on the net, in society, in fashion, whatever. However, I think the message here is you can’t really make something go crazy viral and instantly get filthy rich or suddenly become the next guru in your niche. Either it will happen or it won’t. However, it certainly will never happen if you aren’t being serious about what you’re doing online.

You have to be creative in your online endeavors and work like you want it to happen though. The odd little pizza shop hole in the wall over here on the beach didn’t become famous by sitting on their backside and then one day decide to start selling subs by asking people on the boardwalk if they were hungry. They had a plan, built a restaurant, hired employees, ordered food and performed a thousand other duties necessary to open their business. I don’t think they planned to be one of the top pizza places in the entire county, but they built the foundation for their business as if it were going to happen.

Even though their product leaves a whole lot to be desired, Bizarro’s had every intention to be successful. What about you, do you want to just make a quick buck on the net, or are you planning to be successful for the long haul? Without at least some plan, you stand a zero percent chance of making that viral jump.

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4 Responses to “Sunday’s Thoughts – What Makes A Viral Success?”

  1. Bizarro’s = pizza flavored grease. It’s crazy, though, they have 4 or 5 shops now.

  2. Wow… I hardly think a vegetarian has any place being an evaluator of pizza. Bizarro’s is admittedly NY style pizza and is actually very good. Of course, it is a bit greasy, although not nearly as much as Pizza Hut or Little Caesar’s.

    I also take exception to your comment that South Brevard has “no culture”. Maybe you should get out more. There certainly is a culture here – and it isn’t just about surfing. Yes, it’s getting difficult to find that culture with all the northerners who have clogged up our roads the past ten years. But, thankfully, the housing market seems to be dispatching them handily back north. As I’m fond of saying, “At 10 years, we bestow the word Floridian on you, at 20 years, you’re as good as a native. Until those two points, you’re still a tourist”. And right now, we have a lot of tourists that have bought their ugly homes in Viera, along with would be home investors who really don’t understand the market at all (in Brevard) who thought they could *trick* people into buying over-inflated homes to us *hicks*.

    Lastly, if you are looking for culture, nouveau hip places like Java Surf with bikini-clad women popping in off the beach to buy over-priced drinks are hardly the place to find it.

    And if they think they can get some street-cred for being a wi-fi hotspot, it would help if they put a few electrical outlets in their store besides one double-outlet in the corner doesn’t quite cut it.

    Until then, I’ll hang in the hot sun with the greasy pizza eaters at Bizarro’s. You know what they say about the heat.

  3. Lawrence,

    Ug, the place is horrible! I haven’t had any food, if you want to call it that, at the one on the beach in probably 15 years, but we stopped in one day at he one on Wickham Rd and got a “veggie” sub and it was like eating cardboard, and not even good cardboard.

    And okay, we do have culture here in Brevard, but it only shows up once every other year at the King Center wearing an overpriced tux.

  4. i got so many offers of affiliate programs through my email. after reading them I always end up in doubt, be it to join or to reject. I don’t think I am able to work with such programs. What do you think?

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