How To Earn The Most From Google Adsense Part 2

In yesterday’s post about how to make money with Adsense I covered how to find the right niche that’s going to pay you on a consistent, long term basis. Today I’m going to cover how to place ads on your site to generate the most revenue and how to SEO your site so you will get the most relevant ads. The more relevant the ads, the more people will click on them and of course, the more you will earn.

All this comes with a warning though. You do want to maximize your earnings and generate the most revenue you can with Adsense, but you never want to trick people into clicking on ads or ever encourage people to click on your ads. If you try and fool Google, you will be caught and your account will be banned. Please read the terms of service for Adsense and follow them, because your revenue depends on it.

You certainly have to follow Google’s terms of service for Adsense, but there are lots of things you can to do place ads prominently so people will see them and have the best chance to find something that interests them. And that’s the mindset you need to develop when using Adsense to generate income. You want your advertising to be interesting, relevant to your visitors and in a place where they don’t have to look for it. If you just go plastering Adsense blocks top-dead-center on your site, you may generate some revenue, but not as much as you could be generating. Think of serving your visitors, not just seeing how much you can earn from them clicking on ads.

Google Adsense Secret #1

The best place to put your Adsense units to generate the most interest in the ads displayed is right within the content of your site so your text actually has to wrap around the ads. If there is any secret to Adsense, this is certainly the biggest one. If your visitors have to read around the outside of your Adsense block, they may have your ads in their sight for 15 to 30 seconds depending on how much text you have and how fast they read. That’s an eternity on the net and gives a huge advantage to ads that are placed outside of the content of your site. Other placements of Adsense will never generate the revenue this kind of placement will.

In general I have not had good luck with right sidebar type placements of Adsense because they are the opposite of what you are trying to do with in content placements. Visitors have to be looking around your page to click on ads in the right sidebar and they generally have a very low click through rate.

Google Adsense Secret #2 

To make your ads placed in the content of your site get an even better chance of being clicked on, you will want to make the background and the border color of your Adsense unit the same color as the page background they wil be sitting on. This has the effect of removing the borders so it looks like you just have a few text ads floating in the middle of your page content. The border acts as a separation of your ad from the content wrapping around it, so get rid of it and let your ads blend in with your text.

The screenshot below shows the Adsense layout on my best earning site so you can see exactly how I have things set up. This is a tried and true set up that has been working for me for about 4 years and it places the ads right in front of the visitor for the maximum amount of time.

Google Adsense Placement

This is another mindset change you have to get used to in order to maximize earnings with Adsense. The more you make your ads stand out by creating wild color schemes, off color links (I never use anything other than standard link blue) and ads that say click me, click me, the less those ads will be clicked. When you make your ads less noticeable and seem like they were meant to be there, the more they will get clicked.  I regularly get a 15 to 17% CTR on the site pictured above with this layout.

The last thing I want to cover in this post is SEO for Adsense. This isn’t SEO for your site, it’s SEO for Adsense and what you can do to get Google to serve you the most relevant ads possible. John Pratt sort of stole my thunder with his comment yesterday on how to set up your title, description and keywords, but I’ll expand on what he mentioned a little.

What you want to include besides great content on your specific pages are a keyword rich title, a keyword rich meta description, meta keywords relevant to your content (I still use meta keywords, but only include 4 or 5 phrases at the most) and a keyword rich H1 title at the top of the page above your content. This all helps Google read your page and serve you ads that fit your content and many believe your page title is probably the most important tag, so make sure to include relevant keyword phrases in it. Putting your keywords as close to the beginning of your page title as possible will also help.

Sometimes though, no matter what you do, Google doesn’t seem to be able to read your content correctly and they serve you completely irrelevant ads (This sometimes happens even on well established pages). You also at times may write about something that’s not that relevant to your site or you may mention something, such as your competitors, that you certainly don’t want ads appearing for. There is something you can do to force Google to read only certain sections of your page if they don’t seem to be able to serve relevant ads.

You can target certain sections of your content in effect telling Google only to read specific portions of your page. By using these tags at the beginning and end of text you think is most relevant to your page, Google will serve ads based on what you have between the first and second tag.

<!– google_ad_section_start –>
<!– google_ad_section_end –>

You can even use this on multiple sections of your page, skipping areas you don’t want affecting the kinds of ads that show up. It is best to use as large an area of content as possible so Google has a lot of keywords to determine relevancy.

I’m thinking this could have been a 3 part series on Adsense rather than 2 parts, so I hope you haven’t had too much to read in this post.

Try experimenting with the techniques mentioned above and in part one of the Adsense series and see if you don’t have a nice improvement in your earnings. Of course I can’t guarantee you anything will happen because there are so many factors that go into doing well with Adsense, but these principles have helped me generate a fairly steady Adsense income for several years.

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17 Responses to “How To Earn The Most From Google Adsense Part 2”

  1. sorry – didn’t mean to steal your thunder!

    I like the way you wrap the content around the ad. I don’t recall you mentioning anything about the best link or ad units to use. It looks like you’re using the 336×280 block, which every adsense guru (even Joel Comm) has said works and pays best. I also use the 5 link unit in top left quite a bit like you do – that has always worked well. The skyscraper or banner blocks have never been good to me, on either side of the page. Any type of block after article content has always been a very poor performer as well.

    nice posts – these will help a lot of people.

  2. Hey Alan,

    Excellent work, THIS type of info will make your blog very valuable to readers. Now that you have started to solidify your position in making consistent internet cash. I look forward to tomorrow’s post.


  3. I never thought of implementing it into your copy like that. Will have to give it a go.

  4. Hi Alan, good series.

    Do you show Adsense in every visit? In my blog I only show Adsense to the ones who come from search engines. What do you think about that? My CTR grew with this mod.

  5. John,

    I’m using a 250 x 250 ad unit on the above page. At least for the site above, I don’t use the largest Adsense unit because it doesn’t really fit that page width well. But I do use the 336×280 block on other sites with fairly good results.

  6. Reminds me of an article I was reading the other day and this clever girl had me reading about the top Hosting companies and it led right into the companies names which were part of an Adsense advertisement.

    Your were almost compelled to click on the Ads to see where these Hosts rank but I knew I would be wisked off to the companies website but to the average reader it created an excellent “lure”.

    Thanks Alan for more tips on Google Adsense


  7. Hi Alan ~ I really enjoyed this post. Today I tried to add the Ads on my blog and I got “page cannot display” where the ads should’ve been. I also don’t know how to get the text to wrap … the text tried to start at the “end’ of the picture. Do I need to do something to my WP blog to be able to use Google Ads on there? Thanks again for the post and for any suggestions you can give. Post: http://www.suzannefranco.com/?p=18

    *SmiLes* Suzanne

  8. Sorry … the ads are there now … I just don’t know how to make the text wrap … and make sure there is space around it so the words don’t run together. I’ll keep playing with it and report back. Thanks for inspiring me to do this! 😉 S

  9. Hi Alan

    Great information and tips.
    I got my account banned because of that. I wrote to Google and was lucky. After 3 month they re-activated my account again. Now I would like to protect my account.
    Do you know a way to protect the Adsense Code from invalid click activities?


  10. Daniel,

    Can you be more specific about why your account was banned? Google isn’t going to just ban people for wrapping text around their ads. I’ve been doing this for 4 years and I see thousands of others doing this, it must have been for something else.

  11. Suzanne,

    I’m not quite sure how to do this with a blog. Every template would be different depending on how the CSS is set up for that particular theme. I don’t usually use Adsense on my blogs, but I believe you can wrap your code in a div tag and float left or align left and that should work.

  12. Alan ~ Thanks again for this blog post … I have been putting off learning about AdSense and now I’m totally excited about it! I have a couple of sites where this will work perfectly.

    The div tag worked great http://www.suzannefranco.com/telecommuting-jobs … now I just wish my main body part of the blog were wider *sigh* I’m learning as I go *hugs* Suzanne

  13. Yeah, i’ve found that I’ve not yet made alot and I’ve been blogging for a year now on gaming. I think your suggestion about putting the adsense ad within the story is a good idea. thanks I will definitely try this on my site http://gamejonezblog.blogspot.com


  14. I got low clicks till now. I think because I was using the skyscpares till now. Will try with 336X280 blocks. But first I will have tweak my sites for accomodating them.


  15. Alan, This is great. I’m just having 15% no wonder every month you make over $1000 while I make over few dollars.

    Thanks for this great tip. I shall adjust my site to test out.

    Does it have to be 250×250 ? Can 336×280 or 300×250 work as well?

  16. I am super excited about the new placement of the adsense ads. I have a bans site and for the life of me I can’t figure out where to put it. It doesn’t do anything in the page ads. Even the instruction part of the ad is showing up. It’s late so l’ll try again tomorrow.
    One more thing, for the first time I checked my adsense income, forgot all about it til I read your blog. Found ( 17 cents) sitting there. I was ecstatic !

  17. In the screenshot of your site, is there only two ad units: link unit and 250×250 px ad unit ?

    “I regularly get a 15 to 17% CTR”

    This is high CTR if there are only those two adsense ad units and 250×250 px ad unit is under the fold?

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