23
Jun

Does Entrecard Work For Branding?

EntrecardA few days ago I posted that Entrecard is now selling credits for $9.50 per 1,000 and suggested a less expensive way of acquiring Entrecard credits through eBay for less than half the price. That post got a couple of interesting comments I though would be worth discussing to see where everyone is with Entrecard advertising and branding.

John from JT Pratt’s Blogging Mistakes commented that rather than spend money on buying Entrecard credits, he would spend that money via Adwords, driving traffic to a niche site and hopefully see a better return on his advertising dollars. This raises a good question on whether Entrecard is a viable advertising medium at all, or if it is just good for getting a little traffic and occasionally meeting other bloggers through dropping your card on their blog.

I have to keep repeating that any way you look at it, advertising on Entrecard is a lot of work. I’ve purchased 25,000 credits or so in the last few weeks, spent about that many and have spent a considerable amount of time looking at blogs to advertise on. And the main problem I see with this method is that, even though I’ve generated some 200 to 250 extra visitors every day, in 8 to 10 days you have to start the process all over again because every bit of your advertising is used up. I think this is the achilles heel of Entrecard. Too much time spent for too little results.

But what about the branding aspect of Entrecard? Over the last 2 weeks or so, more than 300 blogs have displayed and who knows how many thousands of people have seen the AffiliateConfession.com 125 x 125 banner and domain name. So if anything else, the name of this blog is getting in front of more eyeballs on a daily basis.

The sole purpose of buying Entrecard credits for me is to brand Affiliate Confession. That’s where I’m at with this present effort. I’m not really trying to earn money by sending traffic to this blog through Entrecard, my purpose is to get as many people as possible to see the AffiliateConfession.com url and name and get that burned into people’s brains. The money from this blog will come later.

While branding through Entrecard is only one of the channels I’m working through, I don’t honestly know if it is worth it. Marketing your brand is hard to track since there aren’t really any dollars being generated directly from the efforts. I am seeing increased rss subscribers, comments and questions sent through my contact form, but it remains to be seen if this increased activity is due to the time, effort and money spent at Entrecard.

As John suggested, the cost is also an issue. With $100 you can buy roughly 10,000 credits through Entrecard itself or you can buy roughly 25,000 credits through eBay as long as someone is selling them. This is why I suggest going through eBay and saving more than 50%. Alternatively, if you price your keywords right, you may be able to send 500 targeted clicks to a niche site, or even your blog, through Adwords for that $100.

What do you think? If you were in the process of branding yourself, would you rather spend $100 for 10,000 to 25,000 Entrecard credits or spend that money on more targeted clicks from Adwords on something else?

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6 Responses to “Does Entrecard Work For Branding?”

  1. i think its working. As long as you know how to do that.

    To me, entrecard work one me.

  2. Entrecard is great for branding but adsense is great in getting targeted traffic.
    Which is better?
    Targeted traffic, if you have targeted traffic they’ll be interested in your website and you’ll have more subscribers, those subscribers will tell others and it will basically be a chain reaction.
    With Entrecard other people see your image, no more.

  3. I agree with you. I primarily use Entrecard as a branding method which is also why I use the character logo on my site. I want people that have seen my character before to remember it and (hopefully) associate it with something good when they’re out browsing the net.

    I think you should incorporate more of your blog’s design into your Entrecard widgit though because if I remember correctly you’ve been using the current one for a long time now. :)

  4. I think the branding is working for you. I am seeing your logo everywhere. It seems like every second blog has your 125 image on it!

  5. Thanks for the mention. Branding is good, don’t get me wrong, but I hadn’t thought about putting a price on it (or paying for it) before your post. I always thought of branding as something your organically get over time, by forum posting, comments posting, entrecard, etc.

    A future post would be nice to see if you thought it was worth spending the money on those EC’s or not, or if you saw any kind of ROI over time.

  6. Seeing the logo on the web over and over before now I never knew what Entrecard does.

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