Travel Niche Is Hot During Summer Slowdown

I’ve written previously on how the travel niche is good for earning money through Google Adsense because it is something where people spend time shopping and looking for the best deals. This kind of action can get you multiple Adsense clicks even on the same page of your travel based site. Another reason travel is a good niche is because it is hot during the first part of the summer through the beginning or middle part of August when other niches are traditionally experiencing a slowdown.

Let’s look at a comparison of the terms vacation rentals and electric guitar and their search volume during 2007 according to Google Trends. As you can see from the graph below the term “vacation rentals” started an upward trend in May and is peaking out right about now as I write this post. And there are other niches within the “vacation rental” niche that trend fairly well through the beginning of October. However, if you look at the keyword “electric guitar” it takes a slight drop at the beginning of July and doesn’t trend upwards until the Christmas season.

Vacation Rentals Trends

The electric guitar drop off in summer is more pronounced when you look at the chart back in 2006 by itself without comparing it to another term.

The obvious reason travel is a good niche to sustain you through the summer is because that’s when kids are out of school and families are planning and taking their vacations. The trick is to find sub niches within the travel niche that sustains even longer through the summer months (easy to do with Google Trends). You can also see that when travel hits its low search volume during November and the first couple of weeks in December, that’s when people are searching for electric guitars and other gift type items for Christmas.

I haven’t looked into this, but other niches that would probably be great during summer are things like camping equipment, travel accessories and recreational toys that people will be using as they are enjoying the summer months.

If you plan your affiliate marketing strategy right and diversify your earnings, you can get through the summer slowdown without losing much steam at all and be ready for the robust Christmas shopping season, possibly with some extra advertising dollars. 

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8 Responses to “Travel Niche Is Hot During Summer Slowdown”

  1. Besides Adsense what would you recommend for money making programs on travel related sites?

  2. Erik,

    The only other thing I’m using on my travel sites is TripAdvisor.com, but they aren’t taking any new affiliates right now. Probably something like Travelocity or another place where people can buy lots of travel related services would be good.

  3. A lot of marketers forget how cyclical these things can be when you get down to it. The same ideas year round won’t make you as much money as the cyclical trends that are occurring all the time. Although “vacation rentals” is still being trounced by “britney spears”, haha, a great point to make!

  4. hmmm…sounds good to me…but I did not have enough knowledge about traveling…

  5. There are some cruise lines that have nice affiliate programs as well. Not to mention, those direct sales travel companies. The reps with them make a good income, I am sure in the summer especially.

  6. Hi Alan,

    I just wanted to let you know that I really enjoy reading your blog. Lots of great tips! Thanks a bunch! :)

  7. Never knew about google trends.
    Thanks, i will try it out whole day 😀

  8. It seem interesting but I don’t have idea for travel niche 😀

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