Google Support Offer Zero Insight On Keyword Tool Stats

Honestly, dealing with any kind of tech support or help desk is sometimes frustrating, but dealing with Google Adwords support is probably one of the most frustrating experiences in life. I wonder if they planned it that way? Waiting 3 days for an answer to a question, and then have that answer come straight from the online help files, is a complete waste of office space, a computer, a desk, a chair and the human being using it. Oh yea, and me even asking the question.

In my previous post I wondered if the Google Keyword Tool search volume feature was giving accurate results because of large discrepancies between what it was showing for volume and what other very popular tools reported. I inquired to Google Adwords support giving them an opportunity to respond and possibly clear up the matter, but as usual they’ve managed to dodge the issue completely with a canned response. Here’s my email below followed by their robotic reply:


I see that the Google Keyword Tool now reports on approximate search volume of keywords, but they seem to be much higher that what other keyword research tools around the net are reporting.

For example, Google is reporting the term ‘apartment rentals’ has a June search volume of 673,000 searches, but the tool at http://www.keyworddiscovery.com/search.html is reporting 4,786 for the same time period. I was wondering if you have any insight on this apparently large discrepancy?

Thanks for your assistance,

Alan LeStourgeon

Pretty straight forward I would think. Hello mama Google, can you help me clear this up?

Here’s their response. Is this an RTFM answer or not?

Hello Alan,

Thank you for writing in. I understand that you would like to know why there are discrepancies in the keyword traffic as shown by your AdWords Keyword tool and the external keyword tools.

Please note that the AdWords keyword tool displays traffic based on Google’s performance statistics for your keyword results. Data includes keyword search volume, search volume trends, and predicted cost and ad position on the Google Network. This is the reason there are bound to be discrepancies between the data as shown in the AdWords Keyword tool and the other external keyword traffic estimating tool.

To know more about the Keyword tool features, please visit

We appreciate your understanding and cooperation.

(name removed to protect identity of Google help entity living near Earth’s core)

What? What the flip kind of a response is that? No explanation like maybe it’s cumulative searches with those terms in all inquiries, or we’re still in beta trying to sort out data, or yea dude, you may have a point there, we’ll check into that.

Instead, it’s the typical response of a help desk that feels they’re bothered by questions rather than being there to actually lend a hand and help the peons figure out something. What does “search volume trends, and predicted cost and ad position on the Google Network” have to do with my freaking question? I didn’t ask anything about predicted cost or ad position and that data doesn’t even show up when you are inquiring into search volume. Someone just copied and pasted text from the link above to give me an answer.

So there you have it, nothing made any clearer in trying to figure out why Google reports 140 times more traffic for a keyword than someone else does. Once again, another frustrating episode in dealing with all things Google.

Google’s new motto: “We are Google, Please Don’t Bother Us.”

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14 Responses to “Google Support Offer Zero Insight On Keyword Tool Stats”

  1. Google’s new motto: “We are Google, Please Don’t Bother Us With Stupid Questions”

    If I worked for Google and got your question, here’s how I would have replied….”We are Google. We are NOT keyworddiscovery.com. The reason that there is a discrepancy is because keyworddiscovery.com is wrong. No matter what they tell you, they are not Google, and therefore don’t know how many searches are being done on Google.”

  2. Mark,

    Oh, so it wouldn’t bother you if you spent money on Adwords and found that Google is reporting 140 times more inquiries on a keyword than anyone else is reporting. I think that’s probably worth checking into in my book.

  3. Google currently controls almost 70% of ALL internet search…

    With Yahoo in such turmoil and MS with such a crappy engine… it wont be long that internet search will be completely in their CONTROL, if its not already!

    Since Google now runs its own affiliate network (Formerly DoubleClick)… its just a matter of time before every ad on the web flows past the control of Google at one point or another.

    Sure you run a great website and sparingly placed your ads on it as well… Full of content etc, but what drives Google are stockholders now. It would not take much of an algorithim change to show sites in the GAF, or running Adsense, over all others.

    I seriously think they have become an overwhelming force in the search world… but what can anyone do?


  4. I wonder what keyworddiscovery.com has to say about this. Atleast you got a response. No explanation whatsoever though.

  5. Sounds like a form letter response. A minor discrepancy I could understand and expect. But such a large discrepancy just sees to cry out that there is a problem with one of the two tools.

  6. You might find this link http://smackdown.blogsblogsblogs.com/2008/07/15/why-the-google-keyword-tool-is-useless-for-seo-even-with-exact-numbers/ pretty useful

  7. Hahahah Gotta love technical support 😉

  8. Did you make similar enquiry to keyworddiscovery.com support? What’s the story from their side?

    As you know, there’s always 2 sides of the story.

  9. Typical copy/paste answer. This is usually when I say.. ok.. you are SO fired… let me talk to your manager.

  10. betshopboy,

    I haven’t done that, but it’s a good idea, so I will. I’ll let you know what happens.

  11. Sigh… the Wikipedia crowd is in full battle-dress uniform here. There a multitude of significant and real reasons for the difference. US traffic vs. Global, GSearch vs. all Google properties (and off-site), and so forth.

    I’ve often wondered how keyworddiscovery actually got its data. I hardly think the major search engines are uploading raw logs of their core search data to keyworddiscovery.com, so they must be making some degree of guesses. Maybe they do small sampling (like a poll) and then make an edu-ma-cated guess as to the actual traffic. But even still, depending on their poll data and where they are getting that from, they could be way off from the facts.

    Personally, I don’t believe we are entitled to the actual data. It’s interesting to note that Google only shares it in regards to their Adwords tool. In other words, it’s that very proprietary data which Google uses to make a profit – not to give away to others.

    As for the delay in email support, I can only offer that I worked for a large company that did email support for a number of big companies and we had a 48-hour turnaround time on email, which was largely ignored when things got behind. We tried, but it would seem that even phases in the moon would suddenly cause a massive influx of email. Sometimes we would be overstaffed in preparation for email support requests based on seasonal activity, and it would be dead.

    But, as a friend, I can’t help but wonder if you are shooting yourself in the foot by taking them on here in your blog. If Google is as all-powerful as you and a few of the commenters here seem to think, it would seem like a bad idea to trash it so publicly. That’s why I only say good things about Google. Like “I love Google” and “Google Rocks my World!”. Then I get crazy traffic coming to all my websites. Suh-weet!

    BTW, I assume you keep up with the unofficial Google blog. This post five days ago seems relevant:

  12. Lawrence,

    Believe me, I do shudder at times thinking that momma G may come down on me big time one day.

  13. I always hate Adwords help, especially time to see my new keywords approved for days.

  14. whenever u ask the online help..they call it specialist..lol!!..he will just paste the link from any help articles which is relevant (they think) to your question…thats what Mr.G call ‘specialist’

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