Harsh Reality 6 – Those Who Analyse The Most, Do The Least

AnalysisThere comes a time when you have to put away the facts and figures, forget about the costs, stop trying to figure out how many people are doing the same thing you are, quit trying to analyse the code underneath the latest WordPress or BANS template and just jump in with both feet ready to do battle.

When I used to train people in the mlm group I was in, there was this one guy that came to our training sessions who always came with the biggest ideas, the nicest graphs and charts, the best marketing materials and he would go over his ideas, charts and materials endlessly, and guess what, he never made a dime, nor did he attempt to. I knew from the second time I met the guy, he wasn’t going to do anything. He analysed his business to death and killed it.

While it is important to do your due diligence in the niche you’re going into and research keywords, competition, offers, payouts, affiliate companies, available tools and a few other things, all the research and the statistics in the world aren’t going to sell products for you. My personal philosophy is that if you have a good idea for a niche or business on the web, you should have started it yesterday. Because of the time it takes a site to get indexed and start bringing you organic traffic, your new idea can’t wait for you to spend 2 or 3 months analysing all the minute details. It’s better to put that site up as soon as you can, get a few incoming links into it by writing articles and tweak it as you go.

Obviously, you want to have the framework of a site in place before you launch it and if you have a more interactive site or membership site, you have to have enough material that your readers will find interesting and encourage visitors to come back. But for the general affiliate site such as a Build A Niche Store site there isn’t any reason to not launch your site immediately after you find your niche and decide on a domain name. All the other work of writing and adding content and making your store look pretty can come later.

When you put your web project out there for the world to see and hopefully stop by and make a purchase, you can always work on the code later, you can always add more content later, you can always buy more advertising to bring more visitors, you can always add an additional revenue stream and yes, you can even change that sucky logo later. But if your site is still in the design and analysis phase, or the someday phase after 3 to 6 months, you can’t do any of those things and more importantly you won’t be taking checks to the bank to cash them any time soon.

It’s much better to analyse and tweak an already existing project than it is thin air. Thin air doesn’t pay the bills.

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11 Responses to “Harsh Reality 6 – Those Who Analyse The Most, Do The Least”

  1. That’s what I love about BANS- I can be a procrastinator (which I am), and still make money because of the instant gratification of setting up a store. I actually had click throughs on a site that I hadn’t even set up a single page on, because someone landed there and clicked the eBay button.

    I overanalyze everything else in my life and projects, but never on my BANS. I just feel guilty for not tweaking later. 😀

  2. I agree with everything you said – except for 1 item. I’ve written a lot of articles about just blogging about what you know and posting first and worrying about learning the (seo, setup, title, description) details as you go over time.

    BANS though is the one where I firmly believe the worst thing anyone could see it setup a store with tons of auctions (as a thin affiliate) and then add content over time. The day you get that store up – you’re a target.

    I’m almost thinking of starting a series of articles now describing the best way to go about BANS is either set it up behind a blog, or set it up with just a few (auction) pages turned on at a time and the rest (in your categories) turned “off”. Then you enable a few more each day and each week as you add unique content. That way the growth of the site has value from day 1 and shows growth over time, more like a natural blog or site would be (and making you less of a target).

    BANS unfornately (even though it’s a great script) puts the cart before the horse, which is why the web is now littered with thin affiliate sites no better than MFA’s or spam sites.

  3. Doh! So that’s what the On Off buttons are for. Yeesh, the simple things that escape me.

  4. I think every webmaster in one way or another suffers from being over analytical. Websites and blogs are like our children, and we always want to keep a watchful eye on them – sometimes being overbearing.

    If we suffocate ourselves with statistics and graph displays we will loose sight of the real focus – which should be our market, and it’s customers.

    I remember with my first BANs store, I analyzed the shit out of it checking stats 2-3 times a day. I became so fixated on this numbers game that I lost track of my customers and market changes. And that store never took off because I did everything needed except to let it breathe and go with the flow.

  5. I am guilty of that. I tend to spend too much time thinking about it all instead of getting in there and just doing it. I am getting better over time though as I can recognize it now and can knock myself out of it real quick.

  6. The reality is that many of us do indeed spend too much time trying to understand how a script works instead of just using it. The goal is to make money, so why not learn while making some money!

  7. Your analogy to getting in there and being willing to “do battle” is a truism. Reminds me of Lincoln and all the generals that failed him during the Civil War.

    His first general McClellan was an excellent organizer and “builder of armies” but lacked the fortitude “get messy” and use what he had built in battle.

    It wasn’t until Lincoln found Grant that the war turned around. Grant was willing to “mix it up” with whatever was available to him. Many other generals and civilians despised Grant because he took horrendous casualties.

    Robert E. Lee knew however he had finally met a general he couldn’t lick. The man fights!
    Giving it our best with less than our best at our disposal is the mark of leadership and a winner.

  8. “information Paralysis” is what i know it as. When your desire to get all the facts to build a complete picture mean you end up overthinking a thing to death and killing all enthusiasm & momentum. I believe it was Patton who said that an average plan executed violently today is better than the perfect plan tomorrow =)

  9. I agree with you here – too many people procrastinate and do nothing (guilty)

  10. So freaking right man! Just do it! Plan and plan and plan gets you nowhere but with another plan! Just throw that mug up and continue your research planning, at least your domain/site is building some age and presence within the net.

    It makes much more sense to put the site up and continue to work on it, than work on it offline and not get any benefits at all.

    Another great post Alan, thanks.

  11. I as an individual sure could spend hours checking on statistics about the air quality of 14 different destinations I might head to, and then see which one would have the best restaurant, and then which one would have a certain percentage of people in my age group; by the time this was done, the season to head to the destinations might be over.

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