There comes a time when you have to put away the facts and figures, forget about the costs, stop trying to figure out how many people are doing the same thing you are, quit trying to analyse the code underneath the latest WordPress or BANS template and just jump in with both feet ready to do battle.
When I used to train people in the mlm group I was in, there was this one guy that came to our training sessions who always came with the biggest ideas, the nicest graphs and charts, the best marketing materials and he would go over his ideas, charts and materials endlessly, and guess what, he never made a dime, nor did he attempt to. I knew from the second time I met the guy, he wasn’t going to do anything. He analysed his business to death and killed it.
While it is important to do your due diligence in the niche you’re going into and research keywords, competition, offers, payouts, affiliate companies, available tools and a few other things, all the research and the statistics in the world aren’t going to sell products for you. My personal philosophy is that if you have a good idea for a niche or business on the web, you should have started it yesterday. Because of the time it takes a site to get indexed and start bringing you organic traffic, your new idea can’t wait for you to spend 2 or 3 months analysing all the minute details. It’s better to put that site up as soon as you can, get a few incoming links into it by writing articles and tweak it as you go.
Obviously, you want to have the framework of a site in place before you launch it and if you have a more interactive site or membership site, you have to have enough material that your readers will find interesting and encourage visitors to come back. But for the general affiliate site such as a Build A Niche Store site there isn’t any reason to not launch your site immediately after you find your niche and decide on a domain name. All the other work of writing and adding content and making your store look pretty can come later.
When you put your web project out there for the world to see and hopefully stop by and make a purchase, you can always work on the code later, you can always add more content later, you can always buy more advertising to bring more visitors, you can always add an additional revenue stream and yes, you can even change that sucky logo later. But if your site is still in the design and analysis phase, or the someday phase after 3 to 6 months, you can’t do any of those things and more importantly you won’t be taking checks to the bank to cash them any time soon.
It’s much better to analyse and tweak an already existing project than it is thin air. Thin air doesn’t pay the bills.
Popularity: 8% [?]