Making Money With $1.25 Leads Using Pay Per Click

If you belong to any of the CPA networks you’ve probably seen the offers where all someone has to do is enter their email address or zip code and you get paid anywhere from $1.10 to $1.75 per lead. These offers always revolve around getting a free Wii game console, getting a free trip to Las Vegas, or getting any number of things for free. Most of these offers are promoted via large email lists, but you may have also noticed that you can promote some of these offers by using pay-per-click search marketing. Fantastic, you’re probably thinking right now, how can you spend 20 or 30 or 40 cents a click and possibly make money with an average lead only earning you in the neighborhood of $1.25?

Believe me, you can do it, because I’ve been doing it for the last 4 days and have earned more than $250 in the process. Only you aren’t paying any more than about 6 or 7 cents a click, but more like 4 or 5 cents. Here’s my stats for the last 4 days below:

Zip Sumit Earnings

There are 2 secrets. The first is using the Google, Yahoo or MSN content network and doing non-traditional targeting. For instance, lets say a CPA network has an offer where a user can get a chance to win a set of Callaway golf clubs just for entering their email address (and with completion of program terms) and you get a $1.25 payout. Most people, including me in the past, would target golf club type keywords and other high profile golf keywords such as manufacturers, golf balls, etc. The only trouble is, these keywords are way too competitive to attempt to make a go here even with the low cost of the content network.

So instead of targeting competitive, high cost keywords, you could maybe target a list the most popular golf courses in the United States, or the names of the top tournaments throughout the US during the year, even better would be to make up a list of the top golfers in history, the more modern the better. Obviously people interested in top golfers, golf courses and tournaments would also be interested in winning a set of Callaway golf clubs.

The second secret is a little more secret in that I can’t really divulge much here because of TOS violations with PPC Coach, but I can at least explain the concept. You have to think out of the box for this one. What you normally do when promoting any offer is pick the one you think will do best and then target it with various keywords to get traffic. Stop right there! Switch your thinking 180 degrees and brainstorm about traffic first. Regardless of what the offer is, how would you get traffic? Think about what the sources and issues surrounding high traffic are. How can you maximize the most traffic using the content network on Google, Yahoo or MSN and pay the least for it?

Once you have that figured out, then you set up an offer to capitalize on the traffic. Also, make sure you read Google’s Contextual Targeting vs Search Targeting guidelines and don’t put more than 50 words in an ad group.

If you want to learn more, you’ll have to join PPC Coach for the details.

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12 Responses to “Making Money With $1.25 Leads Using Pay Per Click”

  1. Good insight Alan. Nice to see you making some money in ppc to compliment your other online income streams :-)

  2. Hey Neil,

    Good to see you are back, was beginning to wonder what happened to you.

  3. I’ve been reading along for a while now. I just wanted to drop you a comment to say keep up the good work.

  4. I’m actually in the process of testing these CPA type of offers with bum marketing methods i.e. article marketing and seeing if I can get an average of how many articles I have to write for a single offer to be profitable, or how many do I write until I decide that it’s not worth my time.

    Neverblueads and Market Leverage both have tons of great CPA offers and I think these type of offers are great for people like myself just starting out who can’t afford financially to take a huge risk with ppc or other methods..

  5. Nice work Alan. :) That is some good revenue, and makes me even more curious about PPC Coach and what it has to offer.

  6. I haven’t look into CPA yet as i have been targeting affiliate programs but the way you have been making money with CPA , it might be worth ago. I do have a decent list size.

    I have been enjoying reading your blog Alan and you have opened my eyes up to some things i would never have noticed.


  7. Great post.

    Got me thinking in getting into CPA and PPC. Because that’s where the big bags of cash can be found, and lost….

  8. Wait, I’mma have to reread this and test this out. I stopped doing AM for a while and substituted site flipping.

    But I’ll be back!


  9. thank you neil for posting such information here.
    CPA and PPC has great up downs in revenue. Sometimes we can get profit or sometime get loss.
    It need maximizing revenue by improving campaign in advertising.

  10. $250 in 4 days! That’s great work man.

    Would you reccommend the PPCcoach? Is it more useful than forums and the like.


  11. John,

    Yes, I would definitely recommend PPC Coach. In fact as you read this comment, it has already paid for itself for the first year.

  12. The guy at neverblue told me a lot of advertisers are stopping these type ads because of those freebie sites and the people doing the trial and then quitting.

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