How Lawn Mowing Is Like Pay Per Click Marketing

Lawn mowing is like PPC, instant gratification.My wife asks me on a semi-regular basis why I don’t just hire someone to do the lawn for us. I don’t because I like mowing the lawn. It’s one of those simple pleasures in life that provides instant gratification. With the new lawn mower we recently got, it has cut (no put intended) 15 minutes from the time it takes me to mow and when the work is done, instant results, we have a nice looking lawn. I get to enjoy the fruits of labor by seeing our nicely manicured yard.

That’s why pay per click marketing, once you finally start to make a profit, is like mowing your lawn, you can throw a campaign together in an hour or two and start making a profit in another hour. Sure, it does take a bit of a learning curve for most to get the hang of how to actually make a profit in the world of PPC (It certainly did for me). But when you do, if you direct link to affiliate offers or just build simple landing pages without all the work that goes into building out a large site, you can see nearly instant results. There isn’t any waiting to see if Google will show you some favor and index your pages high enough to get good traffic. Normally within a couple of hours you can see the results of a good pay per click campaign start to take shape and it’s a marvelous thing. It obviously doesn’t always work out this way, but with the info I learned from PPC Coach, I was making a profit with my first campaign about 3 hours after I started it and 24 hours later, after a bit of tweaking, my ROI was 100%.

Now there are two major schools of thought to PPC marketing. One is to build landing pages and there are those that say this is the only way to do it. Pre-sell your traffic with your own landing page, or at least collect your visitor’s email address and build a list that you can market to over and over. And the other option is to work with CPA offers and merchants who allow you to deep link to their website directly from your ads. In fact in reading the PPC Coach forums the other day, I ran across someone who has been at this game for a few years and claimed that he has never built a landing page. So whenever you get into the PPC game, you’ll just have to figure out what works best for you.

I tend to like the direct linking option better because you’re still sending traffic to a landing page, it just happens to belong to the merchant. You just have to find out which ones convert better than others through testing different offers or different merchants with the same kind of offer. One of the nice things about PPC Coach is that a tool they have is a database which shows the top paying offers through several networks, searchable by keyword, so you can look for the latest Acai Berry or Green Tea diet and weight loss offers and more easily find the landing page that converts the best.

PPC Coach has definitely helped the instant gratification of PPC become a reality. While on vacation this next week, a lot of planning will be going into heading more into this direction with my online endeavors.

By the way, my wife recently hired someone to do the house cleaning for us and I’m so thankful, because I got zero enjoyment out of running the vacuum around the house. However, I don’t know if I’ll ever hire someone on a regular basis to mow our lawn. It’s too easy to do and I get too much enjoyment out of it to farm it out to someone else.

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15 Responses to “How Lawn Mowing Is Like Pay Per Click Marketing”

  1. haha, ya I mow my lawn too, I used to own a lawn care company when I was in college so I like doing it myself, although I have never related it to PPC lol.

  2. HA! I’m the same way. There’s just something about doing the lawn yourself. I know it’s not worth the opportunity cost, but I have no plans to give it up anytime soon.

    And outstanding analogy to PPC. I love to read about people’s experience with using PPC to drive traffic to affiliate offers. Thanks for sharing your insight.

  3. This is one of the best similes I have heard: Lawn Mowing Is Like Pay Per Click Marketing. Very funny. You’re right though. Even though I personally have an aversion to mowing the lawn, any good affiliate marketing endeavor will take a bit of work before you witness a good payout, much like your immaculate yard! Thanks for posting, Alan!

  4. I mow lawns for a living so mowing my own lawn does not give me any satisfaction :) , actually i will be mowing my lawn today :(

    I am getting more interested in this ppc coach everyday…


  5. I once heard a wise man say “mowing lawn is to pay per click, what pay per click is to wallet”


  6. Maybe it’s because I’m a woman, but I absolutely hate cutting the lawn. The hubby always tries to get me to do it, but I sneak my way out of it almost every time.

  7. I find cutting the grass to be a stress reliever.

    My wife would be jealous, and certainly dreams of having someone clean the house! On her wish list is a nanny and also someone to do the grocery shopping!

  8. My experience with PPC campaigns so far hasn’t been a good one. Sort of like when you cut the grass a little too short and leave it for a day or two. You come back to it after a few hot days and find it almost dead and brown as you look enviously at your neighbors grass and wonder why it’s so green.

    Glad you’re having good luck with it though!

  9. I unfortunately don’t share quite the same view on ppc marketing. Sure, with a direct link campaign that has a high conversion rate such as a zip offer, you do get instant gratification or instant stress as it doesn’t take much time or money to figure out if you are going to have a profitable campaign or not.

    However, with 85% of my campaigns, I spend thousands of dollars making $0…yes, that’s right $0. Then, usually a month later, when I’m in the hole a couple thousand, I have enough data to go in and optimize the campaign and turn it profitable.

    So, I wouldn’t say that PPC has that much instant gratification to it, but it does depend on the type of campaigns you are launching.

  10. If PPC is done correctly, then yes you can make a lot of money and get instant gratification. But like some of the commenters have said, if you don’t understand PPC that well it is a surefire way to lose money fast too. Practice and the right techniques can help you, but I recommended sticking with free advertising methods until you have money to experiment with PPC. Interesting comparison by the way. 😉

  11. @Free Directories- Having someone to do the grocery shopping is at the top of my list! There is no zen in waiting in line to pick through bruised oranges!

  12. wow. great food for thought here. am surprised to hear about the possibility of setting things up so that results can be had in only hours.

    and yup, some things we derive pleasure from so there’s not much of a point to delegating them. :)

  13. I like the lawn mower example very much. Thankfully we have shifted into a building and no longer need to bother about maintaining a garden. I still found many useful tips in the pay per click section, thanks.

  14. What exactly is PPC? Could someone explain it in a nutshell? Is the risk similar to the stock market?lol

  15. mary anne,

    PPC is pay per click marketing. That’s when you pay Google, MSN or Yahoo to display your ads on their search results pages or on their content network which are ads that appear on other people’s websites.

    The risk is not really like the stock market. Once you find a winner affiliate product, you go with it until it tanks and then you drop it and find something else.

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