Using Build A Niche Store As A Landing Site

I’m not usually in he habit of giving away niches, but because this one has sort of tanked, yet still provides a great example of what you can do with Build A Niche Store when you think outside the box, I’ll reveal it here.

I’ve never had a problem getting Google to give me a good quality score for any of my BANS stores as long as they had a good mixture of content and auctions on each site. So when SpoofCard teamed up with Pepperjam Network I decided I wanted to build a simple site around it and to make it easy, I used BANS as my content management system and based the page I would be sending Adwords traffic to on Zac Johnson’s free landing page template. SpoofCard is a system that allows you to change your caller id to anything you want and goof on your friends or hide your phone number from someone.

SpoofCard Header

The way I built the SpoofCard site was just use the simplest 2 column BANS template with navigation on the left, made a nice header in Photoshop, included a faq  modified from the original SpoofCard site and then added a contact us and privacy policy page. For eBay auctions I looked at the calling cards category and used Spoofcard as a keyword and added some negative words to only get Spoofcards being sold on eBay to show up and also added some auctions from the caller id box category to give the site some content. Right now as I write this post the calling card category is only showing 2 cards, but has shown as many as 20 at one time. You also want to make sure you add an H1 tag, a title, keywords, a meta description and a couple of sentences to each auction page so you’re not just showing auctions.

To make the landing page I use the layout from Zac’s template mentioned above, found a pic of a spy looking lady on a cell phone, added a few bullet points, some text and a big fat button to get visitors to click over to the merchant.

I made about $400 promoting SpoofCard, but unfortunately it just stopped converting at a level I could generate profit about a month ago or so. I’ve since stopped sending paid traffic to the site, but may try some other things in the future. That’s why I don’t mind revealing this little niche I’ve been working on.

Even though this one isn’t doing that well any longer, you can still model a landing site for just about any product or offer being run through the CPA networks on this example. If you want to try any of the weight loss offers, you can set up a site and throw in a few pages with other supplements sold on eBay. You can promote many of the forclosure offers and include real estate sold through eBay as another idea. There are nearly endless possibilities. And after a few months you should be getting some natural search engine traffic clicking through on your eBay auctions and you’ll be making a little cash there.

Give it a try if you already own Build A Niche Store and if you don’t own it yet, you can get more info on BANS here.

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15 Responses to “Using Build A Niche Store As A Landing Site”

  1. I love this site, it has lot of information.

    I have a question, iam planning to start a BAN site after reading about it here.

    If i start a site on skirts how many visitors should i need to convert to sales ?

    what is the maximum visitors your ban sites get which makes the most money ?

    your answer will be appreciated

  2. I saw that pop up in PJN recently too and a whole host of ideas flooded my head – but as usual I let it pass.

    Good work!

  3. I have nt had much success with BANS , I ve read that a lot of affiliates have made good money with it. Thanks for the post

  4. I hadn’t thought about using it as a landing page! A regular website, yes, but not as a landing page. That’s pretty genius as it also offers choice to the consumer if, like me, the original item isn’t really what you want.

  5. anand,

    I really don’t have any idea how many visitors it would take to convert sales because every niche is different and every store is different.

    My best store gets about 100 visitors a day.

  6. AWESOME post !
    thanks for showing examples of the landing page and your site. I think that by you showing examples you painted a very clear picture. Not many sites do that. One of the reasons i love reading this blog, you write for the common person.

  7. Does google or other search engine detech a BANS site
    i have had a tough time getting indexed

  8. Alan,

    Man when I read the title to this post I was immediately intrigued – and you’ve satisfied that curiosity. Talk about thinking outside of the box.

    What a great idea. Using BANs to act as a CMS for creating quick landing pages… wow.

    I don’t think I’m going to bed anytime soon.

  9. I’m actually shocked you can get a good QS with BANS. My fear of using it as a landing page was the possibility of driving my CPC up. Now I have something new to try. :) Thanks!

  10. Hey Elijah, you’ve given me another idea, I can sell sleeping pills to you guys who can’t sleep at night. lol

    Free Directories,

    As long as you add content, title and meta tags to every page, plus include a privacy policy and contact info, I’ve almost never had a problem.

  11. brent,

    Only if you don’t add content and have auctions only on your site. Oh yea, get rid of that Powered By Build A Niche Store link too, that’s a sure giveaway.

  12. Very innovative! I think you can really get creative with BANS, and as you said the key to BANS is a good balance of content and auctions/store pages.

  13. When I tried to search for “Spoofcard” on google I can’t find your site listed on first page. That mean you’ve abandond the site. And I guess it’s good to do so because at this moment I only find 8 products “spoofcard” on ebay.

    Are you interested in selling the domain name?

  14. Nicely written article Alan. Have had BANS sitting on my hard drive for months… and you’ve given me the proverbial kick up the **$ to put it to some good use as a landing page.


  15. Hey, found your website through Zac Johnson. Just wanted to let you know I have about 10 or so free landing pages up above.

    Also subscribed to your RSS, looks like some good stuff here! Look forward to getting a chance to read it all 😀

    — Scot

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