When it comes to checking stats too much, (Adsense, Adwords spend, eBay, Neverblue, etc.) I’m probably the worst offender. I usually check them early in the morning for the previous day, some stats after lunch and then do the rounds again before I go to bed.
That’s what I plan to do, but it rarely is limited to only those 3 times per day. You might know what I mean. You go to check email and while you’re waiting for it to download, you’ll just run over to your Google account and see how Adsense is doing or how much you’ve spent so far today with Adwords. I do that a lot and then I see something and decide to delve a little deeper and find that one of my sites isn’t giving me the usual Adsense revenue I’m accustomed to, or I see lots of clicks on one of my Adwords campaigns, better check the CPA company to see if I’m earning more than I’m spending.
Pretty soon I’ve spent the last hour over-analyzing everything, stressing out about some little anomaly I’ve run across and I’ve forgotten I just wanted to check email. Funny thing is, my stats will be the same at the end of the day whether or not I check them every time I download email, wait for a Photoshop file to save, wait for a browser reload after leaving a comment on someone’s blog or anyone of a hundred other things where I think I can just “check this one stat here.”
It’s kind of like waiting for concrete to dry. We had our slab poured early this morning for the extension on our home and it was kind of cool to watch the whole process take place. The concrete came out of the pump looking kind of thin but I was assured that it would set properly, it’s just a little thinner than normal so it can be pumped through a hose from the front yard to the back yard.
Even though we have thinner than normal concrete setting right now, no matter how many times I walk out of the home office and go watch it dry, it’s still going to cure at the same pace and at the end of the day we’ll be able to walk on it. There might even be some weird kind of mental-wave-mind-meld sort of thing going on that actually causes it to cure slower when watched. You know that creepy feeling when someone is watching you.
Maybe this will be a good reminder not to log into my Adsense account 10 times a day.
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