Give It Away For Free And Earn Big Bucks

Get your Free InformationI recently read an article in Inc Magazine  about PlentyOfFish.com owner Markus Frind who is the undisputed king of Adsense, raking in an astonishing $27,000 per day in advertising revenue of which more than $10,000 per day comes from Google Adsense. PlentyOfFish.com brings in total revenue of $10 million per year of which more than 50% of that is profit. Dude, that’s more than $5 million profit per year from 1 free dating web site. Thinking about that kind of revenue just makes my head explode.

Did you notice the word free there? That’s where the magic is today, in free. Give away something for free, get tons of users enjoying the free stuff, information, reviews, whatever you have and then monetize your site with Adense and sell other advertising to those that want to capitalize on your traffic. While Plenty Of Fish generates 1.6 billion page views per month to bring in that $27,000 per day in advertising revenue, most of us can live on a whole lot less than that. Point being, there is a huge revenue stream available on the net and all you need to do is figure out how to get into the stream.

Remember the word free? Free is one of the ways to put your boat into the stream. Master marketer Seth Godin talks about giving stuff away for free in many of his books because people flock to free. You can then sell your premium product to those people after they enjoy the free stuff. The concept is the same when it comes to advertising. Plenty Of Fish’s premium product though is advertising space that the owner sells through Google Adsense and to other companies through private deals. Why charge $15 for a premium membership on a dating site like Match.com when you can earn way more from advertising by giving away free memberships?

That’s the same concept behind what earns me a regular $1,200 to $1,500 per month from Google Adsense. While that Adsense revenue is a far cry from what Markus Frind earns, the basics are the same. What I’m giving away is free information in the form of what to look for when you visit some vacation destination, free recipes and info on nutrition, free info on affiliate marketing here on this blog and so on. That’s also why I’ve decided to get more focused on the Adsense earnings and why I’m shelling out $800 per month for someone else to write content for me.

The great part is, you can do exactly the same thing. Instead of writing a blog to tell people how to make money, when you haven’t made any yourself, concentrate on giving away some great information for free and see how much traffic you get, and then capitalize on the traffic.

To be more specific, as I’ve mentioned on the blog here before, travel is really the perfect revenue generating niche for Adsense simply because people do a lot of shopping and clicking before they decide on a vacation destination, or place to stay, car to rent, flight to take, attractions to see, and on and on. So what do you do to get into the Adsense stream? Start with your favorite vacation destination and write a page or blog post about every shop, restaurant, coffee shop, vacation rental, attraction and fun thing to do in that area. Even better, put all that info in a directory format and let people comment and give their opinions about the best ice cream shop in Death Valley or family safe attractions in Las Vegas or whatever.

This is exactly what TripAdvisor.com has done on a huge scale. They’ve written a page for just about every single vacation destination, restaurant and attraction in the world, people get to comment on all that and they sell advertising on every single page of their site. I’d like to know how much advertising revenue they bring in every month.

Just like Plenty Of Fish, you don’t need to start that big when going into travel, just start with your fav destination. People will search Google for anything and everything in that destination. Believe me I know. You should see some of the keywords that show up in Analytics for my travel sites, they’re always good for getting ideas for new pages. Again, that’s why I’m outsourcing so much content now, because I can’t possibly keep up with writing that much myself and it’s time to focus on what’s been my best sources of income.

Even if you can’t afford to outsource your content to the tune of $800 per month, start with 10 articles at $100 per month, or you can write 1 to 3 pages of content a day yourself and start building a site for whatever niche you’re interested in. Just think of the opportunities. Are you a handyman? Build a site on power tools and write about every kind of tool needed for building a house. AskTheBuilder.com makes $40,000 per month with Adsense. Go to Google trends and write a page about every hot electronic gadget that shows up on the top 100 most searched terms list if electronics are your thing. Do computer reviews. Do digital camera reviews. Write guitar reviews. Personally I’d stick with something travel related, but there are thousands of niches where people want that free info and you can take advantage of by using Adsense and other advertising opportunities.

Yes, this is pretty basic stuff, but have you seen PlentyOfFish.com (sorry he has enough links, type it in)? Pretty basic free dating site Markus has there and it makes $10 million a year. Maybe basic is the way to go. Now get busy and give something away for free.

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31 Responses to “Give It Away For Free And Earn Big Bucks”

  1. I have a domain that I’ve been wanting to build up for a while. A bloggy friend of mine challenged his readers to write one post a week on the area they live in. Soon (this was my personal blog), the majority of search hits came from those posts.

    When I realized that I outranked the local movie theater in Google for the theater’s name AND the owner’s name… I decided that maybe I should pursue it as a niche.

    Not only do I do relatively well on that personal blog for things only locals would search for, but there’s virtually no real competition, and my area is a fairly popular tourist area in the summer.

    I really need to get cracking on that site.

  2. You really made me laugh out loud when you said that you don’t want to link to PlentyOfFish.com because he has enough of links :)

    I agree about finding niche-s and writing free quality stuff – if it doesn’t work out you can always stop. If it works however – just keep writing on the topic (or find someone that will do it for you)

  3. I think this is great. I have actually been thinking about this myself. I have a few domains that I have purchased just for this type of stuff…I think I need to get cranking and get those up and running…Thanks for the virtual push!

  4. Sweet Jesus those are big numbers! I’m a pretty new blogger and I have not begun to monetize my site yet. I’ve been thinking of branching into some micro niche sites. This is TRULY inspiring. Thanks so much for this post!


  5. Alan, I have been just the opposite of you. I have been working on content that would get the Adsense money for far too long and I have now known the downs of it, that I think free is not a reliable enough way to earn.

    Putting up free content expecting to make money off Adsense makes your earnings that much unpredictable. You never know how much Google’s CPC is going to be. It varies far too widely on my company website.

    On the other hand, think about selling stuffs. Your conversion rates shall be far too lower than the click ratios off Google ads. But you can predict your earnings close enough..

  6. Free is a great way to attract people, it’s the way i build my list, by giving away free ebooks. On profiting 5million a year! , whoa that would be nice.


  7. wordvixen,

    That’s really why travel works so well for Adsense because a there’s not a lot of competition for the nitty gritty keywords for individual cities and the businesses in them.


    A lot of it has to do with the niche. When I ran my American Idol blog I got 1,000 people a day to it but hardly got any Adsense clickthru’s, it didn’t make sense to me. But on my vacation web site I get 175 to 200 people a day and make 15 to 20 a day, right around 10 cents per visitor month in and month out.

    Also, you have to look at your Adsense placement, if it isn’t in a good spot you won’t earn anything. Good placement on the page where visitors see the ads in the content can triple your click rate.

  8. Yeah of coz we want to give away some free stuff and most people will fly to you when there are free stuff, but we must make sure they are worthy as well right?


  9. This is an excellent post. I’ve always wanted to make money with adsense, but I wasn’t sure what topics work best. Your tips have helped to point me in the right direction. Thanks.

  10. Man Alan makes $1k from adsense each month, its definitely an encouragement!

  11. Wow. I had no idea that PlentyOfFish.com brought in that much money. That’s amazing. It’s like a CraigsList for dating. I guess this raises the question, what websites are people paying for now that could be created and offered for free?

  12. There is definately a huge market for free information on the Internet. It’s the wave of the current and future. Why pay when someone, somewhere is willing to give it for free…and make money from advertising or exposure.

  13. Ben brings up a point , freebie seekers can be just that and they will never look to buy of you. But giving away free stuff will give you the chance to sell to these freebie seekers. More the merrier.


  14. Thanks Alan for sharing articles on plentyoffish.com, it’s an outstanding achievements and motivated me, I will do the steps and start giving free stuff and gifts.He made the money only from 1 site, right?

  15. I agree what you are saying, giving something away for free, making yourself an authority on a subject and then helping people. People lose sight of what their site is about and just want to earn money, you have to keep your site informative and interesting and offer your experiences. I have not seen the plenty of fish site before but like you say, why pay match.com.

  16. 1k plus of Adsense that sound real good, but how much traffic did you need to make at least that.

  17. Where do you find these free ebooks? Are they the kind that the first several chapters are downloaded for free then to get the complete book there is a charge?

    (BTW – I think I could live on $27K per day, how about you?)

  18. Rob,

    You can write them yourself or outsource your work and have someone else write it.

    Marketing Business Review,

    It varies. Sometimes it takes a minimum of 1,000 visitors per day for some niches or only 200 to 300 per day for other niches such as travel.

    I’m guessing my total traffic for all my Adsense earning sites is about 2,500 people per day.

  19. Thank you Alan,

    Outsource seems a lil expensive, What did you think about autofeed, just for the MFAs or BANS sites? I think it could be less expensive but of course it may be some duplicate content, dont know if this really affects these kind of sites.


  20. Ahhh, for $10MM per year……..

    Free info is where it’s at. Nice post.

  21. Marketing Business,

    I wan’t people to have a reason to come back to my sites again and again therefore, I would never use autofeed. Only original content is my policy.

  22. Alan, do you have any indication or parameter that your site or niche will work for you or not based on what criteria and do you have any elapsed time to justify what works what doesn’t.Thanks in advance

  23. Great suggestion, and relatively easy as well. It’s good to try different niches, too. Travel is very popular, but can easily become oversaturated. With the current economy, it may not be the safest bet either.

    The concept is spot-on. Write about what you know, provide information. Be the PLACE people go for information on ______. The plus side to this (besides hopefully making money), is if you write what you like and know, it won’t seem like work!

  24. MLDina,

    Another reason I like travel is because even when times are tough people still like to dream and there’s no better dream than thinking of some exotic location to go to. So I tend to think travel is a safe bet most of the time.

    Thanks for stopping by.

  25. A number of newspapers have realized the past few years that they increased revenue when they converted from a model of requiring people to pay for subscriptions to read the archives to a model where the archives were available for free with ads on those pages. This is further proof that “free” can be an effective model.

  26. The word free sometimes confused people by not having quality within, suggestion to be more on quality than free stuff, or both ways should complement.

  27. Many people love free stuff 😀

  28. Ari, good point. A free book without much value would be a waste of time for its author.

  29. Thanks Minnesota, the idea free with quality is to educate the readers, once they advanced their knowledge they will come back to us with additional value and provide input, thus both synergy as well.

  30. Ari, I see what you mean. By starting with free content, you can establish your credentials on a subject. Then readers will be more likely to purchase information products from the author.

  31. I give away a free item to my list to encourage newsletter sign ups.

    I then monetize my newsletters with affiliate, links and ebay items.

    Ever since i have been giving a free item away every month, opt-ins shot up 5x my previous opt-in amount.

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