31
Mar

PPC Coach 6 Month Review

PPC CoachI’ve been a member of PPC Coach for a little over 6 months now and it has probably been one of the most valuable purchases I have ever made on the internet. While I’ve purchased ebooks, hard copy books from bookstores and other training programs online, nothing has produced the results that PPC Coach has.

Using techniques taught in the program and developing my own techniques from the training modules has helped me produce more than $21,500 in revenue (Of which about 70% has been profit) since becoming a member.

Before becoming a member of PPC Coach my successes with pay per click marketing were almost non-existent. Several years ago I was able to produce some leads for myself during a stint with an mlm company and then went on to continue to produce leads for a company providing leads to that same mlm business, but profit margins were very thin. However, most of what I’ve tried involving ppc has been on the losing side. PPC Coach completely turned that around.

PPC Coach consists of training videos, tools, a forum and monthly training modules that are only accessible on a consecutive basis so as not to get overwhelmed with your tasks. The first month gets you going on polls and shows you how to set up your landing pages, choose offers and most importantly explains how to get lots of traffic to your polls. I’m sure you’ve seen some of these polls such as IQ surveys, political surveys or others asking for your yes or no opinion on some such subject.

Without giving away any of the inside secrets, I can tell you that learning how to do these polls was the catalyst to much bigger and better things. The training modules and videos show you how to work various aspects of pay per click marketing such as how to write effective ads, look for traffic sources, structure your campaigns, find the best converting offers and lots of other things.

The forums at PPC Coach are also invaluable as well. There are forum members and regular posters who have made over $100,000 per month that are more than willing to offer their advice if you just can’t seem to get the hang of things or don’t understand something about one of the tools or just need advice on something you’re trying to figure out.

To get the full impact of PPC Coach, it is important to follow the directions “Coach”, as he is called, suggests. Coach highly recommends new students watch all the videos and spend several hours in the forums to get familiar with everything before they start out on their first ppc campaign. This is exactly what I did. I pretty much dumped everything I thought I knew about pay per click marketing and just followed the directions and absorbed everything for the first 3 weeks or so.

Taking in all that PPC Coach has to offer has helped me develop my own system by teaching me to think outside of the box. And that is critically important to succeeding in with your ppc efforts in today’s highly competitive marketplace. Most anything we as affiliates are going to be promoting, especially offers from CPA companies, is nearly saturated when it comes to the most obvious paid keywords. If you are going to compete and drive traffic to these offers via ppc, you have to be able to see around the most obvious paths and find words with very little competition.

Without the aid of PPC Coach I’d probably still be floundering around losing money with my paid search efforts.

The cost of PPC Coach is $49.99 CAN per month which comes out to about $42 US. PPC Coach isn’t for everybody, but if you are tired of losing money and are serious about getting your ppc marketing efforts off the ground, PPC Coach is the real deal.

You can sign up for PPC Coach here.

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28
Mar

Making Money Without Even Trying

Traffic and sales patterns on the net never cease to amaze me. Sometimes, no matter how hard you try you just can’t get something to work, even if you keep tweaking it and keep turning the dials. On the other hand when you have enough going on in your affiliate business, there are times you can make money without even trying. I love it when that happens.

As an example, I’ve been working on a system that gives a better focus to my ppc marketing where I can just find a good traffic source, then find an offer, plug in a few keywords and there’s another campaign working. About one out of every six or seven of these campaigns really make any money. But the other day I had one that I just knew would work. If you’ve been in affiliate marketing for any length of time, you know those ideas I’m talking about, the ones you are sure will generate lots of income.

Well, I worked on this ppc campaign for several day and sent over 2,000 clicks to the merchant at 5 cents per click or less and didn’t get a single sale. I was shocked to say the least because in my mind, it was a near certainty this campaign would work. But it didn’t generate even one cent of revenue. However, the same day I decided to let this one go, in came a sale from an old site on air compressors I hadn’t touched in more than a year. My commission for doing nothing was $40.

This is bizarre because stuff like this happens more often than you would think. Having enough niches out there generating a trickle of traffic to each site brings in additional commissions from furniture sales, chandelier sales, home decor, fitness equipment, travel and more. Probably 3 or 4 times a year I get a check in the mail from ReserveBranson.com for between $30 and $50. It’s not a lot, but it’s really nice when you’ve forgotten about it and you’re not expecting it at all. We usually take that money and go out for a nice dinner or something and celebrate that we just got paid for doing nothing.

Of course, you do realize you’re not really getting paid for doing nothing, it just seems like that. Over the last 4 to 5 years I’ve built up enough sites in enough niches that these unexpected, make money for doing nothing sales and checks are showing up more frequently. If you keep persevering in your affiliate career, this will eventually happen to you as well and you’ll get a check in the mail someday you weren’t expecting at all.

No matter how much money I go on to make in affiliate marketing, it will always be a beautiful thing when an unexpected $35 check shows up in the mail.

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23
Mar

Economic Collapse Is Coming – Working Towards Self Sufficiency

I believe we are headed for an economic disaster in this country that will be bigger and worse than the Great Depression.  After spending some time reading the Generational Dynamics website I am fully convinced of this. The site has a terrible design, but has a wealth of information and research on stocks, economics, politics, culture and historical events through the flow of generations. If you spend some time at GenerationalDynamics.com you will be shocked at how accurate and repeatable the trends of history are and the trend we are presently headed for.

In light of this, my wife and I have started growing our own food, composting, getting our finances in order (we’ve been doing that for years though), and generally working towards self sufficiency because we don’t want to have to depend on a system that is failing. That’s also why we have our own businesses, because we want to be in control of our income, time, vacations and lives as much as is possible. Self sufficiency in our income will come when my affiliate marketing earnings are enough to support the both of us.

With looming economic problems on the horizon, what can you do to make sure your affiliate business has the best chance of surviving? You know that being an affiliate marketer takes a lot of personal initiative, but that is even more important today. Being able to spot trends, figure out things for yourself and become innovative will be critically important with a radically changed economy. When people’s spending habits change, we as affiliate marketers will have to be able to figure out what they are buying and why they are buying it even more so than we do now.

The kind of products that will sell will be things that help people become self sufficient themselves, get out of debt, grow their own food, do something with the home they can’t afford to live in any more, work for themselves, stay secure and on and on. There will be a much greater opportunity in the near future in helping people solve their serious problems than there will be in putting products in front of them that give them pleasure and make life fun. Products of necessity will replace products of enjoyment.

Affiliate marketers that can’t think out of the box and in an innovative way, will be in a heap of trouble and those that expect to be held by the hand and led through every step of the money making process are in for a rude awakening. If you can’t innovate in your affiliate business, you very well may have to dig ditches or stand in a soup line.

I received a comment here on Affiliate Confession a few days ago where the individual was hoping I could lead them to an affiliate program featuring a web site that was already set up, that already had programs in place, that were making money and all they had to do was plug into the system. While it is understandable someone would want that kind of a system, anyone that has ever made a dollar on the net knows that just isn’t how affiliate marketing works. People that think they’re just going to plug into a system without having to do a heap of work and be innovative, may as well grab a number and take their place in the soup line.

Learning To Be Innovative

Even though tough times are coming and those that can’t adapt will suffer, you can learn to recognize opportunity, adapt sufficiently and innovate in your business. But, as anything else, it requires work. If you love to read, you’ll have no problem, if you don’t, then start. It is a good practice to consistently take time away from your computer and go to the library or Barnes & Noble and read something other than whatever niche you’re working in. At least once a week I’ll head to B&N and spend from 2 to 4 hours reading about technonogy, business, economics, franchising, business management, motivation, and anything from Seth Godin.

I want to know what new gadgets are coming to market and how the manufacturer is doing that, how businesses are run, what people are doing to innovate, how entrepreneurs come up with new ideas, why consumers buy the things they do, what new businesses are starting up, why companies succeed, why companies fail, what people did to overcome adversity and multiple other subjects. I’m not smart enough to come up with that much on my own, so I read about how other people have done it and then try to think like them.

But being innovative also involves taking risks. You have to see what works for you and what doesn’t. I spent a whole lot of money dabbling in the world of pay per click marketing without showing much profit before I found PPC Coach and completely turned that around. By watching all the videos and reading everything I could about how successful people at PPC Coach had made money I was able to almost immediately make a decent amount of cash and then come up with a system that’s working like a charm since I started it a couple of weeks ago.

Going through the lessons and reading the forums at PPC Coach taught me to see beyond the usual help files at Google Adwords and info on blogs and learn how to innovate and see what I hadn’t been able to see previously. But even then I didn’t just follow along and not try things on my own, I’ve taken the lessons and put them into practice to see what works and what doesn’t and then put together my own system. And that’s what’s going to be required in the coming months and years as the economy works itself out and we experience changes not seen in 70 or 80 years.

We are facing touch times no doubt, but it doesn’t mean the end of civilization just yet. Every affiliate marketer that succeeds in the coming collapse of the economy will have to be able to rely on innovative thinking and the initiative to implement their ideas.

Sorry to sound a little doomsday here, but I don’t want it to be said that I didn’t sound an alarm. Get prepared.

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16
Mar

What To Do With Your Outsourced Content

Outsource Your ContentA few weeks ago I wrote about outsourcing your content writing to help you build your affiliate business. So far this year I’ve received 210 articles from SEO Article Writing Pros covering a variety of niches. So, what are you supposed to do with all those articles?

You can do several things with your outsourced content such as article marketing, trading articles with other sites in your niche, submitting your articles to authority sites in your niche and of course, simply adding the content to your own sites. Having massive amounts of content however doesn’t mean that you just put up everything all at once. You’ll want to selectively release your work so as to give the search engines the impression that your sites and incoming linking process are an ongoing work.

Several years ago I outsourced about 80 articles to get incoming links through article marketing and it ended up backfiring because of the process I used. One of my vacation sites and our healthy diet site was deindexed by Google and Yahoo shortly after these efforts and in the case of the vacation site there was probably another reason for the deindexing, which I’ll cover later, that the article marketing efforts identified.

In getting incoming links, you want to to get a natural trickle of links pointing to your site over time, not all at once. You also want to vary the anchor text pointing to pages on your site as well. The mistake I made was posting the same article, sometimes 2 or 3 at a time, that had the same anchor text to 10 or 15 different article directories every day for a month. We never know exactly what Google wants, but apparently they don’t like seeing links coming into your site at the rate of 600 a month if it doesn’t look natural. Had these links come from different sites or blogs at this rate they would have at least had different anchoring text and different content in each post or article.

Now while you may be thinking this is a duplicate content penalty, that’s not what it is. Duplicate content only means posting the same article to your own site that is found somewhere else on the net. My belief is that this is an unnatural linking process that looked to Google as though I was trying to do nothing but get tons of links into my sites. I believe the other reason my vacation site bit the dust (it has since recovered)  was that all the incoming links helped Google see that there were way to many affiliate links on the site. I’ve also since removed over 300 of these links from that site.

So what’s the proper way to do article marketing?

When submitting to article directories, I never submit more than 1 article per day with links pointing to the same site and never use the same article twice. In other words you want to simply use each article one time and let the natural process of other people picking up your articles bring you additional links.

It’s probably not as critical when using your outsourced articles for adding additional pages to your site, but I would recommend a slow process in this area as well. It is believed that Google likes to see fairly consistent changes being done to a site so it stands to reason if you put up 75 to 100 pages on a site in a couple of afternoons Google will notice your site less. For this reason I will add no more than 5 pages a day to any one of my sites, but most of the time its 2 to 3 pages every couple of days. This way if you have 100 articles, your site will be constantly changing over a 3 month or so period.

I just want to offer a little disclaimer here because much of what I’m saying about Google is pure speculation and only what I’ve been experiencing in my own business. We all know Google is a fickle beast to figure out, so you have to keep poking it with a stick until you see life in your niche. However, I can tell you that slow, steady consistent work never hurt anyone.

Use this as an example and find the content outsourcing and article marketing process that works best for you and your business.

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6
Mar

Remember, Your Affiliate Business Can Change In A Single Day

Ending yesterday’s post about my February Income Report, I reminded everyone that your affiliate business can turn around in a single day. Well, because of a kickin’ ppc campaign that started running yesterday morning and a big sale from one of my vacation sites through a CJ merchant, that’s exactly what happened.

Yesterday was a record day for my affiliate earnings and brought in more than half as much profit in a single day as I earned in all of last month. The total affiliate earnings for the day was just over $800 after expenses and a majority of that came from just one pay per click campaign through Google Adwords. Funny how things happen, you’re just trudging along trying to make something work on the affiliate roller coaster ride and boom, like magic you find a winner.

Check out the screenshot from Market Leverage below:

ML PPC Campaign

But it’s not really magic, it’s because I kept hammering away at it until I dug up a winner. Initially I had some good success with PPC Coach in working small campaigns involving email and zip submits with payouts of around $1.25, but was hesitant to move on to anything with bigger payouts because that usually involves spending more money per click. The best I had done in the past with anything that pays over $10 was only breaking even or earning $30 a day or so, until this present campaign.

I had slowed down on working ppc because it’s pretty intensive and needs constant attention and I had other projects and previously good earning sites that needed more attention. But because of the potential of ppc marketing, I would occasionally throw some mud at the wall and see if something would stick. But it wasn’t just random junk, there is a plan behind the whole thing, and here’s what I’ve been doing:

One of the tricks I gleaned, or at least deduced, from PPC Coach is to look for a traffic source as the first priority. I know that may sound strange to get your brain around, but if you think of major sources of traffic first and then pair it with an offer, instead of thinking about that acai berry pill nonsense and how you’re going to get traffic to it, amazing things can happen (I know, some guys are making bank on acai berry scams, but most aren’t).

I log into Market Leverage, Neverblue and Azoogle almost every day and just look at the offers to get familiar with what’s there and at least once a week or so, I spend a few hours in each affiliate interface to look at payouts, EPC, network earnings, landing pages, creatives and more so I’m pretty aware of the kinds of things I want to run. I don’t salivate over something with a $32 payout, I just want to know what’s there that fits my business.

And then every day, or multiple times a day I head over to Google Trends and see what the top 100 searches at Google for that specific hour are (Trends is updated every hour). When you click on an individual keyword phrase, you can also see what other related terms are hot as well. It doesn’t happen but a couple times a week, but every now and then it all clicks and there’s something that could be a hit.

I’ve been sending traffic directly to Amazon and various offers through the CPA networks using this method and the great thing about it is, even if your campaign is a loser it doesn’t cost very much to do because most of clicks cost less than 10 cents each. Do a search on most of the hot keywords at Google Trends and you’ll see that sometimes there’s not even one advertiser bidding on them. Can you say, 1 cent clicks?

The point is to be familiar with the kinds of offers that fit your business and a couple times a week you’ll identify a big source of cheap traffic that will fit an offer you’ve already identified. Most of these good campaigns don’t last that long, but sometimes because these trends get picked up and blogged about frequently, the life cycle gets extended and you can continue to earn a little, or a lot, for a decent length of time.

I don’t work this system that hard because I don’t have time, but if you wanted to dedicate some serious time to following Google Trends, I’m sure it would pay off even bigger than what happened yesterday. Hopefully that campaign will last for a few weeks.

Never forget, your affiliate business can change in a single day.

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