I believe we are headed for an economic disaster in this country that will be bigger and worse than the Great Depression. After spending some time reading the Generational Dynamics website I am fully convinced of this. The site has a terrible design, but has a wealth of information and research on stocks, economics, politics, culture and historical events through the flow of generations. If you spend some time at GenerationalDynamics.com you will be shocked at how accurate and repeatable the trends of history are and the trend we are presently headed for.
In light of this, my wife and I have started growing our own food, composting, getting our finances in order (we’ve been doing that for years though), and generally working towards self sufficiency because we don’t want to have to depend on a system that is failing. That’s also why we have our own businesses, because we want to be in control of our income, time, vacations and lives as much as is possible. Self sufficiency in our income will come when my affiliate marketing earnings are enough to support the both of us.
With looming economic problems on the horizon, what can you do to make sure your affiliate business has the best chance of surviving? You know that being an affiliate marketer takes a lot of personal initiative, but that is even more important today. Being able to spot trends, figure out things for yourself and become innovative will be critically important with a radically changed economy. When people’s spending habits change, we as affiliate marketers will have to be able to figure out what they are buying and why they are buying it even more so than we do now.
The kind of products that will sell will be things that help people become self sufficient themselves, get out of debt, grow their own food, do something with the home they can’t afford to live in any more, work for themselves, stay secure and on and on. There will be a much greater opportunity in the near future in helping people solve their serious problems than there will be in putting products in front of them that give them pleasure and make life fun. Products of necessity will replace products of enjoyment.
Affiliate marketers that can’t think out of the box and in an innovative way, will be in a heap of trouble and those that expect to be held by the hand and led through every step of the money making process are in for a rude awakening. If you can’t innovate in your affiliate business, you very well may have to dig ditches or stand in a soup line.
I received a comment here on Affiliate Confession a few days ago where the individual was hoping I could lead them to an affiliate program featuring a web site that was already set up, that already had programs in place, that were making money and all they had to do was plug into the system. While it is understandable someone would want that kind of a system, anyone that has ever made a dollar on the net knows that just isn’t how affiliate marketing works. People that think they’re just going to plug into a system without having to do a heap of work and be innovative, may as well grab a number and take their place in the soup line.
Learning To Be Innovative
Even though tough times are coming and those that can’t adapt will suffer, you can learn to recognize opportunity, adapt sufficiently and innovate in your business. But, as anything else, it requires work. If you love to read, you’ll have no problem, if you don’t, then start. It is a good practice to consistently take time away from your computer and go to the library or Barnes & Noble and read something other than whatever niche you’re working in. At least once a week I’ll head to B&N and spend from 2 to 4 hours reading about technonogy, business, economics, franchising, business management, motivation, and anything from Seth Godin.
I want to know what new gadgets are coming to market and how the manufacturer is doing that, how businesses are run, what people are doing to innovate, how entrepreneurs come up with new ideas, why consumers buy the things they do, what new businesses are starting up, why companies succeed, why companies fail, what people did to overcome adversity and multiple other subjects. I’m not smart enough to come up with that much on my own, so I read about how other people have done it and then try to think like them.
But being innovative also involves taking risks. You have to see what works for you and what doesn’t. I spent a whole lot of money dabbling in the world of pay per click marketing without showing much profit before I found PPC Coach and completely turned that around. By watching all the videos and reading everything I could about how successful people at PPC Coach had made money I was able to almost immediately make a decent amount of cash and then come up with a system that’s working like a charm since I started it a couple of weeks ago.
Going through the lessons and reading the forums at PPC Coach taught me to see beyond the usual help files at Google Adwords and info on blogs and learn how to innovate and see what I hadn’t been able to see previously. But even then I didn’t just follow along and not try things on my own, I’ve taken the lessons and put them into practice to see what works and what doesn’t and then put together my own system. And that’s what’s going to be required in the coming months and years as the economy works itself out and we experience changes not seen in 70 or 80 years.
We are facing touch times no doubt, but it doesn’t mean the end of civilization just yet. Every affiliate marketer that succeeds in the coming collapse of the economy will have to be able to rely on innovative thinking and the initiative to implement their ideas.
Sorry to sound a little doomsday here, but I don’t want it to be said that I didn’t sound an alarm. Get prepared.
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