31
Aug

Keyword Elite 2 Review – It’s Trash

Ahh, the greatest keyword tool in the history of the universe, 2nd edition, has been released and just about everybody, especially the MMO blogging gurus, are singing its praises. Unfortunately, the MMO types are going to give you a fake Keyword Elite 2 review because they’re going to make money off of it if you buy it. If they told you the truth about it, that you can get almost all the keyword information offered in the product for free, you probably wouldn’t buy it, and then they wouldn’t be the famous MMO bloggers they are.

Of course one missed fake product review isn’t going to matter to a MMO blogger making a killing, but if they changed their business model to doing only honest reviews, they’d be making substantially less.

Since I’ve been having some pretty good success lately with ppc marketing I was pretty excited when the news hit that Keyword Elite 2.0 would be coming out soon. It’s always good to add the right tools to your ppc arsenal so you can scale your campaigns up when you find a winner and I thought Keyword Elite Two would be a tool to get. However, after spending about an hour watching all the videos on the sales page about every aspect of the product, all I could think was, ‘why would anyone pay $197 for this when you can get the same data for free?’

Here’s three of the modules within Keyword Elite that you can easily find data for and are basically a big load of processed cheese: 

Keyword Surge is one of the modules that’s supposed to help you, “Generate the largest, most diversified keyword lists imaginable.” Thanks, but I don’t need large keyword lists anymore, I need keywords that convert and I can find those fairly easily with Google Trends, Insights For Search and the Google Keyword Tool. I’ve had my fill of inaccurate keyword tools, including what Google even puts out, I don’t need something less accurate than Google.

Advanced Adwords Site Targeter is another module that you can just as easily go to Google to find the same info for free or you can download Adwords Digger for free if you are unable to type in your own keywords at a search engine and find the top ranked site that displays Adsense.

The module that had me guffawing the most had to be the CPA Magnet that will, “Quickly and easily find super hot CPA offers with the click of a button!” I guess a bunch of affiliate managers are going to lose their jobs now because of this one…or probably not. I have 2 managers that send me a weekly email with the best converting offers on their network for search, email and web display and another report available on a weekly basis that I can download anytime and I can also call any of them at any time for suggestions. Reach out to your affiliate manager, it’s a lot less than $197, it’s free.

It was a process to come to the conclusion that Keyword Elite 2.0 isn’t worth buying. A friend tweeted me and asked if I wanted to split it with him so I went to the website and spent an hour watching the videos and was underwhelmed. I then ran across Griz’s Keyword Elite V2.0 Review and pretty much made up my mind not to go halfsies with my friend, who later tweeted me back with his review after he went ahead and bought it, “Messed with it for a while. It’s trash.” At that point I was pretty convinced, I didn’t need the greatest keyword tool humankind has ever seen.

Kinda makes you wonder about what those MMO blogging guys are peddling and how they really make their money, doesn’t it?

Popularity: 37% [?]

Tags: , , , ,

If you have enjoyed this post, please consider subscribing to my full RSS feed or you can have posts send directly to your inbox if you subscribe by email..

Bookmarks: | del.icio.us | Digg it | Furl | reddit | StumbleUpon

24
Aug

Acai Berry Scammers Beware, Oprah And Dr Oz Are After You

We may finally be seeing the end of the acai berry scam. After Oprah Winfrey and Dr Oz end up suing the pants off of some 50 manufacturers and promoters of this diet rebill garbage that have used their names and images in promotions, there may not be anyone left to make this stuff for those that promote it in other ways.

Oprah, Dr. Oz and the companies that represent them are suing these entities for misrepresenting their images, voices, business, likenesses and basically anything else to do with who they are. And it’s not only acai berry products that have used images and indentities of the two tv personalities, the suit is also targeting other products such as teeth whiteners, colon cleansers, resveratrol supplements as well as other diet pills, anti-wrinkle creams and other products where their supposed endorsements have been used.

Out of those some 50 entities being sued, Oprah’s and Dr Oz’s lawyers may find out many of them are the same people running the same companies that have changed their business names over and over to avoid this very kind of action. If you belong to any of the multitude of CPA companies around today, you may have noticed that a new acai berry or resveratrol product shows up in your offers seemingly on a weekly basis and that current ones disappear at the same rate. Gee, I wonder why that happens?

You also have to wonder if there are any affiliate marketers promoting acai berry or other diet stuff and using Oprah’s images that happened to get caught up in this lawsuit. There are affiliates that have made millions promoting this stuff as is evident with the multitude of splogs, fake news sites, pay per click campaigns on every acai berry keyword imaginable and other sites that supposedly review this stuff. You also can’t help seeing the advertisements all over sites like Drudge Report and other news sites that eventually lead to these splogs and fake news sites. This is big business for some affiliates and many CPA companies and it could mean that many of them will have to change the way they do business.

The news of this legal action has already been on Good Morning America and I thought I saw something this weekend about it being on ABC News with Charles Gibson tonight August 24th. Hopefully if you are an affiliate or CPA company selling this stuff you won’t see your name on the news tonight.

It’s probably a good thing to just get away from promoting these kind of products if you want to have a long term affiliate business.

Popularity: 33% [?]

Tags: , , , ,

If you have enjoyed this post, please consider subscribing to my full RSS feed or you can have posts send directly to your inbox if you subscribe by email..

Bookmarks: | del.icio.us | Digg it | Furl | reddit | StumbleUpon

18
Aug

Do They Really Want To Make Money At Google Adwords?

Google Quality Score Is The KeyThere’s been a bit of a discussion over at PPC Coach lately as to why some people’s ppc campaigns are getting slapped with high bids and why they just can’t seem to get any traffic to their offers. No doubt about it, trying to please the algorithms and editors at Google Adwords can be a bit of a pain sometimes, but it always helps to remind yourself that they are in the advertising business to make money.

What Google doesn’t want is to give you a platform to test a million crummy ads, sent to a million crummy landing pages trying to sell a bunch of crummy diet and make money with Google products. It used to be that you could throw heaps of mud at the advertising wall that was Adwords with hundreds or thousands of keywords and then pick out the things that stuck and you’d be making lots of money. Unfortunately I didn’t get in on that gig, but it was much easier back in the good old days according to those that have been doing this ppc thing for some time.

Now though, advertising space is at a premium and there are thousands of people and merchants competing for some of the same spaces where there used to be only a handful of those people. Google used to let ads that got poor click thru rates (CTR) run indefinately as long as they were getting some kind of click activity. Now, if your ads aren’t performing, you are going to get slapped with $1 to $5 first page minimum bids or a Low Quality Score rating and your ads won’t run at all.

Let’s examine some of the reasons that happens and what you can do about it. (This is pretty much my same answer as in the PPC Coach forums.) The discussion mainly focused around direct linking, but it is relevant to all ppc campaigns.

Google is just a huge pain – I run campaigns all the the time that should work, but they don’t because Google is a pain. After awhile you finally figure out it’s not worth fretting about and there’s nothing to do but move on and try something else.

Page rank – If the offer you’re sending traffic to has a 0 or 1 PR landing page, it’s a lot less likely big G will see the relevance to what you’re trying to do. Find something that has a better quality score if you are going to direct link.

Keyword In Ad Headline – On rare occasions you can get away with not using the whole keyword in the headline of your ad, but most of the time it is essential. Auto keyword insertion won’t work, you must type your keywords in manually so Google can see the relevance in them. Google can’t read the keywords in your list, they have to read them from your ad for a good QS.

Larger Picture Relevance – This is a big one here. Your landing page, ad headline, ad text and keywords all have to relate somehow and the whole mix can sometimes be a mystery. One thing out of bounds here and you will get high bids. More relevance overall means more conversions for you as well.

Adwords Account Age – The newer your account, the less you can get away with. If you start out getting great CTR’s then you will get a gold star from Google and they will be a little more lenient towards you.

Not  So Swift Account Manager – Some of these Adwords account managers are just lame and don’t understand advertising at all. I got an email once from some noobie accountmeister and he said my ads on one keyword couldn’t run because all I was doing was trying to send traffic to another site. Duh!, no kidding, isn’t that what a huge percent of adwords traffic is all about? I was sending traffic to my own landing page and he nailed me for 1 keyword out of about 50 I was running in the entire campaign. Nothing to do but move on. There’s too many other things to advertise to worry about 1 keyword.

Now that I’ve had some pretty good success at paid search marketing, my experience is that sending traffic to your own landing pages or direct to the merchant makes no difference at all. What matters is everything mentioned above. If you can’t get your ppc campaigns off the ground because of high bids the best thing to do is not to run stuff where your CTR is really low. The best way to improve your standing with Google is to get people to click on your ads so they make money, that’s why they’re in business, remember?

If you’re running crap offers that generate crap traffic and get lots of impressions, but no clicks, you look like a noobie to G and they will treat you accordingly. When I see that an ad group (1 keyword per ad group) is getting lots of impressions and no clicks I will pause it because thet affects the overall quality of your campaign and eventually it will affect the overall quality of your entire account. If you have 500 or 1,000 impressions and no clicks, turn that word off. I speak from experience here because I used to get nearly everything I put up slapped, but I finally figured out how to get good CTR and the ride has been much easier since then.

Promote quality offers in a quality way with relevant keywords and and landing pages and you will get great CTR’s. Google will then reward you with lower bids because they’re finally making some money from you and more importantly, you are making some money too.

Popularity: 24% [?]

Tags: , , ,

If you have enjoyed this post, please consider subscribing to my full RSS feed or you can have posts send directly to your inbox if you subscribe by email..

Bookmarks: | del.icio.us | Digg it | Furl | reddit | StumbleUpon