Okay, it’s not as bad as the headline indicates, but all eBay affiliates received the news this morning that the company will be moving away from Commission Junction managing their affiliate program and they will bring it in-house, running it themselves. The change is due to start on April 1st and all present and new eBay affiliates will have to sign-up through the eBay Partner Network. CJ links to eBay will still work through the end of April and must be migrated by May 1st.
As you can imagine this has cause quite a buzz on blogs and the major internet marketing forums around the net as eBay affiliates panic at the amount of work they they are facing replacing links next month for the transition. I will personally have several hundred pages of links to migrate over to the new program and I’m a small player compared to some of the big guys. There’s a guy in the eBay affiliate forums saying he has some 75,000 links to change and there are even bigger players to the tune of $1 million per month facing this transition as well.
I’m not at all worried about any of my BANS stores because everything there is automated and will probably just require a minor file update and possibly changing an affiliate number in all of the store interfaces. What I am concerned about is all the text links I have in blog posts, on web sites and who knows where else. I honestly don’t know if I can find every single link I have out there and can change it over, much less if I had tens of thousands or more such as the big players do.
There are a few positive things to look at though with eBay handling all their affiliate matters. You will be able to register with all eBay countries affiliate programs throughout the world simultaneously, no more individual country sign-ups, there will be more detailed reporting available to affiliates (I’m sure this will help you target your efforts better), the commission structure won’t change, there will be new landing page optimization options and a few other changes for the better.
I don’t know how all this will pan out and it seems like a daunting task for some affiliates however, eBay owns the redirect url for all their affiliate links (rover.ebay.com) so it may not be as bad as we think. I’m sure eBay has thought this through and how much it might affect their business and we know they want to do something positive as the final outcome. If eBay affiliates don’t make money, eBay doesn’t make as much money. More details will be coming out shortly.
Meanwhile, if you have a BANS store, just keep building.
Popularity: 19% [?]