No matter what kind of business you’re in, sometimes you must deal with people that just don’t get it. Yes, we all have those moments when we, you mean little old me, miss the most obvious. You know, it’s the looking for the ketchup in the fridge and not being able to find it, even when it’s right in front of your face and you have to look around it, to see where it’s not.
But then there’s another level that’s like those funny calls Dell tech support gets when someone mistakens their CD burner for a cup holder and calls Dell for help fixing it. I had one of those this week and you can’t do anything but just put it behind you and move on.
We sell a vegan meal planner on our healthy diet website that costs a mere $17.97 and is available as a, what else, digital download. You know, an ebook. Apparently there are some that don’t understand what an ebook is or either they don’t read the painfully obvious sales page that explains exactly what it is. And just in case you don’t understand what we’re selling on that page or would like to know more about what’s in the ebook, you can download a free sample copy that has the table of contents, introduction and table of more than 40 recipes.
Of the 3 people still left in the world that don’t know what an ebook is, I came across one a few days ago. They found the sales page, they downloaded the free sample ebook, they ordered the ebook and then they asked for a refund because they thought they were getting a book. They said they don’t like to read on the computer. I don’t like to read long documents on the computer either. I explained this to the customer in an email and said that they could do like I always do and print out the document for further reading. Then they wrote back and said they would just rather have their money back because they really wanted something they could write in.
Okay, at this point I am going to cheerfully refund the customer their $17.97 because it’s not worth it to explain that the whole concept of a meal planner that you can write in, as it states on the website by the way, is that you can print out the grocery lists, weekly planned meals and menus as many times as you wish. Last time I checked, that was what an ebook was all about.
Thus is another day in the life of an internet marketer. This is why affiliate programs are so appealing so many people, because you don’t have to deal with issues such as this. You refer traffic and get your commissions and someone else gets to explain what an ebook is.
See, blogging is easy, there’s always something to write about.
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