30
Sep

$200 Profit From PPC Yesterday

Finally, I get to say I’m making a decent profit from pay per click advertising. It’s been a long journey from the post I wrote last November declaring that PPC was a scam as Google and Yahoo run it. Even before that post I had been dabbling in PPC for 3 years with not much to show for it.

Yesterday however, was different. I’ve had several days this month over $100 in profit, but yesterday’s profit was over $200 from PPC alone. There are some great blogs around the net that teach techniques about PPC, but nothing has helped me get into serious profitability like PPC Coach has.

Here are some screen shots from yesterday:

Neverblue Earnings 9-29-08

As you can see, revenue at Neverblue was $352.05 and total spend at Google Adwords was $151.21 giving me a profit of $200.84. This comes from being profitable on just 2 offers at Neverblue and running 2 campaigns with 6 adgroups total on Adwords. Oh, one additional bit of info, this is all being done on the content network, not the search network.

It looks like PPC Coach is well worth the $50 per month cost.

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29
Sep

Huge Keyword Research Resource

In doing some research for another post I came across a huge resource for keyword terms for your Adwords and other PPC campaigns and for content pages. Believe it or not, it comes from Mahalo.com. It was bound to happen, I’ve finally found a use for Jason Calacanis’ search-engine-thingy-whatever-you-want-to-call-it.

It’s actually the category section of Mahalo and it is extremely useful. On this page you’ll find every category listed in Mahalo and then those categories go to their specific category page listing even more keywords linking to their individual page on Mahalo. It’s awesome because categories are listed in keyword fashion such as in the toys category. When you click over there you’ll get a list of all the most popular toy search terms for the last few years. And it gets even better because the words a listed in a way that you can just put your cursor over them and then click and scroll to copy whatever words you want in the list.

With Christmas coming up you could use the toys category to do keyword research for promotions for the buying frenzy during holiday time to figure out what parents will be spending their money on for kiddies. Want a list of popular toys that won toy of the year awards, go here.  Want to make a buck off of the Hannah-Montana-I-can’t-even-go-into-Wal-Mart-without-seeing-her-freekin-picture-EVERYWHERE insanity, checkout the Hannah Montana category.

Some categories are a bit sparse such as the vintage cars category (great for maybe doing ppc for vintage car parts) and other categories are overflowing with every keyword and subject you may have forgotten about such as the Xbox 360 games category. This one has thousands of keywords. I’m sure you could find something to do with all those words.

Some of the categories are listed in a way that you can just copy and paste your keywords into Adwords campaigns (I’d still divide them up into small adgroups by hand or with a keyword tool such as in PPC Coach) or you can just check them out to get some great ideas for further keyword research.

Check out the Mahalo category page and find a ton of great keywords to ramp up your ppc efforts.

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16
Jul

Google Support Offer Zero Insight On Keyword Tool Stats

Honestly, dealing with any kind of tech support or help desk is sometimes frustrating, but dealing with Google Adwords support is probably one of the most frustrating experiences in life. I wonder if they planned it that way? Waiting 3 days for an answer to a question, and then have that answer come straight from the online help files, is a complete waste of office space, a computer, a desk, a chair and the human being using it. Oh yea, and me even asking the question.

In my previous post I wondered if the Google Keyword Tool search volume feature was giving accurate results because of large discrepancies between what it was showing for volume and what other very popular tools reported. I inquired to Google Adwords support giving them an opportunity to respond and possibly clear up the matter, but as usual they’ve managed to dodge the issue completely with a canned response. Here’s my email below followed by their robotic reply:

Hello,

I see that the Google Keyword Tool now reports on approximate search volume of keywords, but they seem to be much higher that what other keyword research tools around the net are reporting.

For example, Google is reporting the term ‘apartment rentals’ has a June search volume of 673,000 searches, but the tool at http://www.keyworddiscovery.com/search.html is reporting 4,786 for the same time period. I was wondering if you have any insight on this apparently large discrepancy?

Thanks for your assistance,

Alan LeStourgeon

Pretty straight forward I would think. Hello mama Google, can you help me clear this up?

Here’s their response. Is this an RTFM answer or not?

Hello Alan,

Thank you for writing in. I understand that you would like to know why there are discrepancies in the keyword traffic as shown by your AdWords Keyword tool and the external keyword tools.

Please note that the AdWords keyword tool displays traffic based on Google’s performance statistics for your keyword results. Data includes keyword search volume, search volume trends, and predicted cost and ad position on the Google Network. This is the reason there are bound to be discrepancies between the data as shown in the AdWords Keyword tool and the other external keyword traffic estimating tool.

To know more about the Keyword tool features, please visit
https://adwords.google.com/support/bin/answer.py?answer=25109

We appreciate your understanding and cooperation.

(name removed to protect identity of Google help entity living near Earth’s core)

What? What the flip kind of a response is that? No explanation like maybe it’s cumulative searches with those terms in all inquiries, or we’re still in beta trying to sort out data, or yea dude, you may have a point there, we’ll check into that.

Instead, it’s the typical response of a help desk that feels they’re bothered by questions rather than being there to actually lend a hand and help the peons figure out something. What does “search volume trends, and predicted cost and ad position on the Google Network” have to do with my freaking question? I didn’t ask anything about predicted cost or ad position and that data doesn’t even show up when you are inquiring into search volume. Someone just copied and pasted text from the link above to give me an answer.

So there you have it, nothing made any clearer in trying to figure out why Google reports 140 times more traffic for a keyword than someone else does. Once again, another frustrating episode in dealing with all things Google.

Google’s new motto: “We are Google, Please Don’t Bother Us.”

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11
Jul

Is Google Keyword Tool Search Volume Accurate?

I don’t know if anyone else has notice a huge anomaly in the search volume being reported with the recently updated Google Keyword Tool, but something just isn’t right here.

In doing research for PPC campaigns and content writing I’ll use a number of different free keyword tools just to get a feel of the amount of searches being performed on terms I’m thinking of using. My favorite tools are KeywordDiscovery.com, the Free Keyword Suggestion Tool at WordTracker and of course the Google Keyword Tool. WordTracker reports daily search volume and KeywordDiscovery and Google reports monthly search volume, or at least that’s what their supposed to be reporting. The only problem is that Google seems to be reporting 50 to well over 100 times the volume the other search tools are as you can see below:

Goole Search Volume vs Other Tools

I didn’t notice this right at first, but as I continued to do more research the numbers began to look a little to good to be true. Then I decide to compare the same terms through these three tools and came up with similar results for lots of different keywords. Although the ratio of search volume in Google is probably comparable to other research tools, and still make Google’s tool useful,  it’s a complete mystery as to why Google would report such huge search volume, or am I just completely missing something here? Maybe over-reporting search volume would encourage more people to advertise on keywords in the hopes there would be lots of room in a certain niche when there really isn’t, just a guess.

I have an email in to the helpers at Adwords customer support and we’ll see what kind of answer they come up with. It should be interesting.

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4
Jul

Google Censors Water4Gas.com And Gas Saving Ebooks

Gas PumpsI wonder if Google is as green and carbon friendly as they would like you to think. With their latest move in censoring Water4Gas.com and ebooks and web sites promoting any such product that uses water to give your car better gas mileage, they look rather suspect. Believe it or not I received and email the other day from the powers that be at Adwords letting advertisers know that they will no longer be allowed to run these types of ads in their pay per click network.

What’s the reason given for this business hampering move on Google’s part? The email stated they won’t be allowing this kind of advertising because of customer feedback and “business considerations.” What!? Business considerations? Who is Google in bed with on this one? What about the business considerations of the people trying to make a living selling ebooks and information such as this now that they don’t have access to approximately 25% of the world’s online advertising market?

This is exactly why I have a problem, as do thousands of others, with the way Google operates. They have their tentacles into nearly everything that has anything to do with being “on the grid” and they can just arbitrarily decide they don’t like your product and immediately 25% of all online advertising is no longer available to you. And you have absolutely no recourse. I don’t know what percentage of their business an operation like Water4Gas.com gets from Google Adwords, but I assume it’s a lot since they are a product sold through Clickbank. Any way you look at it, Google’s decision will have a devastating impact on this business and others like it.

As with any product, there will be people who think something like this is an outright scam and others that benefit from it. Products like this one are legitimate and after talking with an engineer friend of mine who has actually built some of these systems, he assures me they do work. I can understand where people may have a problem with Water4Gas.com because what you are actually buying is an ebook showing you how to build one of these systems, not any physical parts as the landing page kind of makes it look. You have to get the parts and assemble the kit yourself, but it does work.

Regardless of what you think of water for gas type products, a decision such as this from the mothership Google should trouble the hell out of you. Now that Google is in the affiliate business with their acquisition of DoubleClick, what product, advertising strategy, ad network or affiliate network is next on their hit list?

In 30 seconds anyone can go to ClickBank.com and find several products that are ripoffs, but look them up by searching with their domain name and you will find plenty of ads on Google. Or look up anything related to making money in real estate, mlm’s, online, trading stocks, whatever, you name it and I’ll bet you can find someone running a scam and advertising it via Adwords. We all must have some discernment in the purchases we make. If you don’t know that by now I have some swampland in Florida I’d like to show you. Caveat emptor, let the buyer beware.

Google has way too much power. When are they going to protect us from themselves?

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