Yea, I know, I haven’t written a post in too long to even count, and I’ll probably write a post on why that has been sometime, but for now something has been bugging me about this affiliate marketing industry for the last several months and I just have to get it off my chest. If you haven’t guessed by the title, it has to do with what passes for training in affiliate marketing and some of the most well known bloggers in this industry turning into product launch pimps.
Most of us scraping through this industry have at one time or another purchased some sort of ebook, ecourse sort of thingy that we though was the sure path to internet riches only to find out that most of the info therein was absolutely worthless. Back in the day I was getting my feet wet, most of these ebooks were somewhere between $37 and $67 with a few of the more outrageously priced ones coming in at $167.
There are a plethora of products that offer little more than false hope to wanna be affiliate marketers looking for their first few sales to generate enough revenue to create that initial $100 check. The first one I purchased was James Martell’s Affiliate Marketing Handbook 5 or 6 years ago at the OUTRAGEOUS price of $167. I soon found out that there was about $1.21 worth of useful information in the book, regretted my decision to buy it and went back to reading blogs and forums to try and figure out this business.
As this business has matured (I use that term lightly, meaning aged only) the number of video courses and ebook programs that have been published promising us all vast wealth is truly staggering. As we moved into a new decade it seems as though the publishing pace has only quickened, especially through long time bloggers that I have followed getting into the business of cross promoting every other guru’s product so they can make even more money. It’s called the JV, or joint venture model of internet marketing and honestly, it’s the most annoying thing I have ever experienced in this industry.
The lowly ebook that used to be priced around $47, is now a full blown video course including several ebooks with more information and special bonuses (and very cool promotional graphics, wow) than one could possibly absorb and they now sell in the range of $500 to $2,000 and some cost even more. The disturbing thing is that much of the information contained in these courses is nothing new. It’s just the same old “how to set up your blog” and “10 tips to blogging success” rubbish that can be found repeated ad infinitum on blogs such as Problogger.net.
What prompted this somewhat long winded rant was the launch about a week ago of Product Launch Formula when I received some 40 to 50 emails about this product over the course of 5 or so days. It seems that every guru make money blogger that I have ever read and given my email to sent me multiple emails touting the benefits of said course desperately urging me to separate myself from nearly $2,000 of my hard earned money.
The worst offenders of the email bludgeoning marketing model have to be Steven Clayton and Tim Godfrey of Blueprint-Forum-MMO-thingy-whatever. I’m on Steve’s list, Tim’s list and apparently the Blueprint Forum’s list. Since these guys like to get noticed I would literally get 6 emails (2 from each list) within just a couple of minutes of each other spamming up my inbox. This happened 4 or 5 times and I began to think I had gotten caught up in some sort of auto-responder feedback loop that would never end.
Actually, some of the stuff that Steve and Tim put out is quality material, but you hardly have time to get through it before the next email hits your inbox giving you the urge that you need this latest course more than you need to buy your mom flowers on Mother’s Day.
This nonsense disturbs me for several reasons:
This is spam – call it what you want, but when you send 24 emails to the same people within a few days time, that’s excessive. I didn’t ask for it and I don’t want it. One or two emails is fine, but I’d rather not be hit in the head with a hammer telling me this is the greatest product in the world (at least since the last product we promoted, and yes, the one before that as well).
Most of this stuff is free - Yea, you’ve heard this one before and sometimes it’s great to have all the info you need consolidated into one nice package, but for $2,000 I can stand to do a lot of the research myself. A $2,000 course in affiliate marketing better wash the dishes and do the laundry for that matter.
You have to be a big time affiliate for the JV model to work – A lot of money is made in internet marketing by promoting products that teach you how to make money with internet marketing products, and much of this is done through the JV model. The only problem with this is that there are so many gurus promoting this crap that the little guy has about zero chance of making it work. Of course it works for the gurus, they all have lists with 100,000 people on them (and I guess I’m on 90% of them apparently).
If you’ve ever seen a list of the top 10 or 20 affiliates promoting a Michael-Cheney-watch-me-drive-my-Lamborghini-Gallardo-product you’ll know exactly what I mean. The list reads like a who’s who of IM. There is rarely a name gracing the list that you don’t recognize.
You don’t really get the inside info - Steve Clayton and Tim Godfrey are famous for putting out products where they promise to let you in on everything, I mean everything they are doing. They’re going to sell you the entire shop, that is until the next product comes out just a few months (seems like weeks in some cases) later with even more inside info they happened to locate next to the previously unreleased Beatles recordings.
The bottom line with much of this stuff is that it is old information – I could sell you the greatest technique in the world for making $10,000 a week on Clickbank because I have done that, really. The only issue with that is it only lasted for 1 week and it can’t be done any longer.
Many of the gurus have hit on a few techniques that made them some pretty big bank and may have lasted for weeks to several months, but then as usual the way this happens, someone doesn’t like what you are doing, or Matt Cutts inserts a line of code in the Google algo, or the trend you were riding fizzles out and so do your profits. End of story. But wait, think the gurus, I can write an ebook and sell you on how I did it, never mind the secret technique is now a dead, rotting fish. That’s just the nature of this game, sometimes your sneaky little technique lasts for 18 months, sometimes just a week, you’ll get used to it, but then if you want to make the real big bucks, sell your now worthless technique for $500.
Which brings me to Blog Profit Camp. Do you think you really need to spend $400, $500 or $600 to join yet another, yes, unbelievably, another how to make money blogging course? Apparently Yaro and ProBlogger Mr Rowse haven’t produced enough mastermind, ebooks, courses and endless posts that include tips ranging in count from 5 to 65 ways to be a BETTER FRICKIN’ BLOGGER. Arrgh! x 7!!! I need blogging Prozac already, not another course that will tell me nothing I can’t find on the very blog who’s writer is putting out this latest course and charging you $500 to $600 for information he and 50 other MMO bloggers have already given you for FREE.
Here’s how to make money blogging:
1. Forget about the money, get a passion.
2. Install WordPress.
3. Don’t write about anything John Chow writes about.
4. Find some sneaky blackhat way to get 17 front page Diggs in a month or film your 3 legged dog doing the Evolution of Dance and hope it goes viral.
5. Don’t try to sell your readers anything, let them buy.
6. Sell advertising.
I just saved you $600, now get to work.
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