25
Nov

BANS As A Landing Site & Google’s Schizophrenic Nature

Want to build yourself a landing site that gets a good quality score? Try using Build A Niche Store as as your content management system and see how much Google love you get. I recently started another site strictly for sending Adwords traffic to using the BANS script and for me, it’s working like a charm, but this apparent love for BANS from Google on the advertising side points out a bit of their truly schizophrenic nature in their artificially intelligent mind.

BANS Diet Keyword Quality Score

I say Google has this schizophrenic nature because on the one hand they seem to have no problem giving my landing pages for a diet product built on a BANS template a good quality score as seen from the above pic, but on the other hand they don’t seem to like BANS when it comes to organic rankings. While I still do have several BANS sites ranked and indexed by Google, three of my BANS sites have been completely removed from their index.

One of those sites was the air purifier auctions site I used as an example for my Build A Niche Store Tutorial series and another is a drums and percussion site that I had been working on and the third will remain nameless. These two cases are bizarre because while both of these sites could be better, they feature content and product descriptions on most pages and in the case of the air purifiers site, there are more content pages than there are auction pages and there is zero advertising on that site. I can’t for the life of me figure out why that site would have been de-indexed, unless the air purifier company EcoQuest International complained to Google because I was outranking them for some of their own product keywords.

In the case of the BANS websites for organic results I’m screaming at Google asking, “What do you want from me?” but in the case of my diet product site when it comes to Adwords advertising, I’m saying “Thanks!” to Google. Does it make any sense that Google would say, “No we don’t want your BANS site in our index, but if you’d like to advertise and spend some money with us, we’ll certainly let you do that”? Well, actually that does make a lot of sense.

Honestly, I just wish Google would get their act together and show a little more consistency. I will never think it’s a good thing to let Google have as much power as they do.

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