2
Sep

Done With Entrecard

Done With EntrecardThe time has finally come to remove the Entrecard widget from Affiliate Confession and make better use of the sidebar space it has occupied. Over the last couple of months some major bloggers have dropped Entrecard and some of my favorite places to advertise (that have brought me the most traffic) have left as well, but the last straw in helping me make that decision was when Lisa from To Create A Website rejected my Entrecard advertisement because she is also leaving Entrecard.

I’ve had a 9 month love, hate relationship with Entrecard and sang it’s praises when I first installed the widget on this blog at the beginning of December 2007. Through those 9 months I’ve tried massive advertising experiments, purchased credits from eBay and Entrecard itself, won thousands of Entrecard credits and spent massive amounts of time dropping cards and trying to find blogs worthy of advertising on.

And that’s where my main issue with Entrecard comes in. Trying to locate blogs worthy of spending your hard earned credits to advertise on is a huge time waster mainly because 97 to 98% of the blogs in the Entrecard system are one small step above being spam blogs. And unfortunately the pricing system for advertising isn’t based on actual traffic a blog receives, it’s based on how many ads are waiting to be shown in the blog’s que. This sometimes creates hugely overpriced ads that bring little to no traffic.

The process of hunting down blogs in your niche, visiting them to see what they look like, weeding through blogs that have advert prices above 1000 credits, yet have less than 10 rss readers, getting less than quality traffic from your ads and then sticking with that process week, after week, after week is just too cumbersome. Where Entrecard fails in my opinion is that the adverts you place only last for 24 hours. In my last advertising blitz I spent somewhere around 8 hours using up 30,000 credits, advertising on 300 different blogs and did get some low quality visitors to the tune of 250 to 300 oer day. But that only lasted for 10 days and the whole process starts over again.

That just doesn’t work economically for me. If I’m going to spend 8 hours doing advertising for my blog, it should last longer than 10 days and bring better quality traffic. Entrecard is too much like those lame traffic exchange systems where you earn traffic credits for visiting other sites in the system you aren’t interested in just to get people who aren’t interested in your site to visit you. Sadly, Entrecard is not much different than that.

If you have an ad already in my que it will run, but as of today, I won’t be approving any new ads. See ya later Entrecard.

Popularity: 10% [?]

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23
Jun

Does Entrecard Work For Branding?

EntrecardA few days ago I posted that Entrecard is now selling credits for $9.50 per 1,000 and suggested a less expensive way of acquiring Entrecard credits through eBay for less than half the price. That post got a couple of interesting comments I though would be worth discussing to see where everyone is with Entrecard advertising and branding.

John from JT Pratt’s Blogging Mistakes commented that rather than spend money on buying Entrecard credits, he would spend that money via Adwords, driving traffic to a niche site and hopefully see a better return on his advertising dollars. This raises a good question on whether Entrecard is a viable advertising medium at all, or if it is just good for getting a little traffic and occasionally meeting other bloggers through dropping your card on their blog.

I have to keep repeating that any way you look at it, advertising on Entrecard is a lot of work. I’ve purchased 25,000 credits or so in the last few weeks, spent about that many and have spent a considerable amount of time looking at blogs to advertise on. And the main problem I see with this method is that, even though I’ve generated some 200 to 250 extra visitors every day, in 8 to 10 days you have to start the process all over again because every bit of your advertising is used up. I think this is the achilles heel of Entrecard. Too much time spent for too little results.

But what about the branding aspect of Entrecard? Over the last 2 weeks or so, more than 300 blogs have displayed and who knows how many thousands of people have seen the AffiliateConfession.com 125 x 125 banner and domain name. So if anything else, the name of this blog is getting in front of more eyeballs on a daily basis.

The sole purpose of buying Entrecard credits for me is to brand Affiliate Confession. That’s where I’m at with this present effort. I’m not really trying to earn money by sending traffic to this blog through Entrecard, my purpose is to get as many people as possible to see the AffiliateConfession.com url and name and get that burned into people’s brains. The money from this blog will come later.

While branding through Entrecard is only one of the channels I’m working through, I don’t honestly know if it is worth it. Marketing your brand is hard to track since there aren’t really any dollars being generated directly from the efforts. I am seeing increased rss subscribers, comments and questions sent through my contact form, but it remains to be seen if this increased activity is due to the time, effort and money spent at Entrecard.

As John suggested, the cost is also an issue. With $100 you can buy roughly 10,000 credits through Entrecard itself or you can buy roughly 25,000 credits through eBay as long as someone is selling them. This is why I suggest going through eBay and saving more than 50%. Alternatively, if you price your keywords right, you may be able to send 500 targeted clicks to a niche site, or even your blog, through Adwords for that $100.

What do you think? If you were in the process of branding yourself, would you rather spend $100 for 10,000 to 25,000 Entrecard credits or spend that money on more targeted clicks from Adwords on something else?

Popularity: 8% [?]

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22
May

Entrecard New Features, New Ebook And Contests

EntrecardLots of things are changing at Entrecard besides their new home page design. One of the changes they recently made that’s really the most significant since Entrecard’s inception is that you can now add multiple blogs to your account up to as many as you want. For those that don’t know, Entrecard is a blog widget advertising system.

You can add other blogs to your Entrecard account in one of two ways. You can either just simply add a new blog to your main Entrecard account or you can link accounts together. Many people have added Entrecard to their multiple blogs by creating individual accounts, so if you now have 3 or 4 accounts, you can merge them all together which will make keeping track of multiple email addresses and passwords a thing of the past. This is a very good move on Entrecard’s part.

And to encourage you to add additional blogs to your account, Entrecard is having a drawing for 15,000 credits in each of 5 different levels of adding multiple blogs to your account. If you add anywhere from 2 to 25 blogs you will get a chance to win one of 5 drawings for those 15,000 credits. That many credits can get you a bunch of advertising and will bring a decent amount of traffic to your blog.

Entrecard has also come out with an ebook as well and I know you’re probably thinking, what do we need an Entrecard ebook for, all we need to do is click, drop and buy advertising, how difficult is that? I thought the same thing, but found out the ebook does have a lot of good info in it. One thing I learned was that clicking on the Entrecard logo on the Entrecard widget on someones blog will take you to their profile. I’ve been wondering how I could quickly advertise on someone’s blog I like, without having to search Entrecard to find them. Here’s your answer.

I still wish Entrecard ads would run for 48 hours instead of 24 because I think it would be much more economical for the time spent on finding good advertising, but I am pretty impressed with the amount of features they keep adding to the service. Unlike many other blog widget deals, the constant development and tweaking of Entrecard is a big plus.

If you aren’t a member of Entrecard, you can join here and you can get the details of all their new features and the contest on their blog here.

Popularity: 6% [?]

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5
May

One More Shot At Entrecard With 10,000 Free Credits

Entrecard AdvertisingI don’t spend that much time doing the Entrecard thing any longer, but I do occasionally drop a card here and there and buy an advertising spot when I have a few spare minutes. I think people are beginning to see that the time spent with Entrecard is not really paying off because it’s a lot of work for a little benefit.

But I will give things one more shot here because I just won 10,000 credits in a contest John Chow was sponsoring over at his blog. That’s a lot of credits and it can buy a ton of advertising, so it will probably be worth the time go through the blogs in my niche at Entrecard, finding good ones and spend them all to see if I can increase my traffic for a couple of weeks. It would take you 33 days to earn that many credits just by dropping 300 cards per day. Of course you will earn more credits than that in 33 days because of drops on you and credits earned through accepting advertising on your blog, it’s just an illustration of how out of kilter things are at Entrecard.

My initial thought is to not spend that much time at all and just go for the lowest priced blogs in a massive sweep of 600 ads or so. I’m probably going to do that and then hit up a few of the higher priced blogs for a little wider exposure.

After I spend all the credits I’ll report back on the results.

Popularity: 9% [?]

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26
Apr

Win 10,000 Entrecard Credits From John Chow

I’m souring on Entrecard as of late because it consumes an inordinate amount of time in relation to the actual benefits it provides. But, if you want to take earning credits by mindless card dropping out of the equation and save some time, then head over to John Chow’s blog for a chance to win $10,000 Entrecard credits he is giving away.

John has managed to accumulate more than 18,000 credits and is giving away 10,000 of them. Bloggers like John who get around 5,000 to 6,000 visitors a day have no trouble earning a huge amount of Entrecard credits, because everyone wants to drop their card on John and everyone wants to advertise on his blog. But those of us that don’t get quite the amount of traffic the Dot Com Mogul does have to mindlessly drop cards to earn lots of credits.

Entrecard does have it’s advantages in that if you earn enough credits, you can eventually advertise on high profile blogs like John’s or Problogger of which I just submitted an advertising request at 2,048 credits. This does allow those that don’t have a very big advertising budget to get some great exposure, but you have to work quite hard for only a singe day’s worth of advertising. This has been my biggest beef with Entrecard, the fact that your advertising on any one blog lasts a scant 24 hours. You can see my Massive Entrecard Advertising Experiment Results for more on how much time Entrecard consumes for the benefit it provides.

Okay, I’m off my rant now. So, if you want to avoid a lot of work earning credits and would like a chance to win 10,000 credits for free, check out John’s contest.

Popularity: 8% [?]

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