The time has finally come to remove the Entrecard widget from Affiliate Confession and make better use of the sidebar space it has occupied. Over the last couple of months some major bloggers have dropped Entrecard and some of my favorite places to advertise (that have brought me the most traffic) have left as well, but the last straw in helping me make that decision was when Lisa from To Create A Website rejected my Entrecard advertisement because she is also leaving Entrecard.
I’ve had a 9 month love, hate relationship with Entrecard and sang it’s praises when I first installed the widget on this blog at the beginning of December 2007. Through those 9 months I’ve tried massive advertising experiments, purchased credits from eBay and Entrecard itself, won thousands of Entrecard credits and spent massive amounts of time dropping cards and trying to find blogs worthy of advertising on.
And that’s where my main issue with Entrecard comes in. Trying to locate blogs worthy of spending your hard earned credits to advertise on is a huge time waster mainly because 97 to 98% of the blogs in the Entrecard system are one small step above being spam blogs. And unfortunately the pricing system for advertising isn’t based on actual traffic a blog receives, it’s based on how many ads are waiting to be shown in the blog’s que. This sometimes creates hugely overpriced ads that bring little to no traffic.
The process of hunting down blogs in your niche, visiting them to see what they look like, weeding through blogs that have advert prices above 1000 credits, yet have less than 10 rss readers, getting less than quality traffic from your ads and then sticking with that process week, after week, after week is just too cumbersome. Where Entrecard fails in my opinion is that the adverts you place only last for 24 hours. In my last advertising blitz I spent somewhere around 8 hours using up 30,000 credits, advertising on 300 different blogs and did get some low quality visitors to the tune of 250 to 300 oer day. But that only lasted for 10 days and the whole process starts over again.
That just doesn’t work economically for me. If I’m going to spend 8 hours doing advertising for my blog, it should last longer than 10 days and bring better quality traffic. Entrecard is too much like those lame traffic exchange systems where you earn traffic credits for visiting other sites in the system you aren’t interested in just to get people who aren’t interested in your site to visit you. Sadly, Entrecard is not much different than that.
If you have an ad already in my que it will run, but as of today, I won’t be approving any new ads. See ya later Entrecard.
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