15
Jul

How To Earn The Most From Google Adsense Part 3

Not intending to write this post at all after part 1 and part 2 of the Adsense series, I discovered something interesting the other day about Adsense earnings while looking at some click-thru statistics on specific pages. So the How To Earn The Most From Google Adsense series continues.

Obviously the best way to earn the most from Google Adsense is to get people to click on your ads, but you can’t just ask people to do that or even trick them into doing so by making your ads appear like anything other than what they are. So how do you get people to click on your ads? You do so by making them the most appealing thing or subject on the page to click on.

But the secret to this goes a little deeper. What I found out after looking over my statistics in the past few days is that most of my pages get anywhere from no clicks (we all have pages like that) to around a 5 to 10% click-thru rate. But then I have a few pages that get an astounding 20 to 26% click-thru rate month after month after month. That means one out of every four to five people that lands on one of these pages clicks an Adsense ad (By the way, if you aren’t using Adsense url channels to track clicks on individual pages you need to be).

How is this happening?

Okay, Here’s The Big Adsense Secret

You can only do this on certain kinds of pages written a specific way. The big secret is, you need to write in a general manner instead of a specific manner. What I mean by this is that if you are writing for your travel based site and write about lets say, the city of San Francisco as a place to vacation, the more general you write, the better your CTR. Here’s what I’m finding out – If you talk about walking along Fisherman’s Warf being around the water and the restaurants, and shops, and sights, and sounds and what it’s like to be in that area and even provide links to some of these things, the ads on pages such as this usually turn out to be the most attractive thing on the page for visitors to click on.

However, if you write about a specific restaurant you visited or hotel you stayed in and go into detail about what you ate, what your hotel room was like, the view you had, etc., and then provide a link, your visitors are more than likely going to go visit that link because that’s where you have driven their interest. Of course if you have an affiliate link you can send them through, that’s the way to do it, but that’s not always possible, especially in the case of a restaurant.

As an example of this, my best converting Adsense page has 9 other links in the content of the page to various parks, shops, attractions and flight information all related to the area I’m writing about, yet 25% of the people that visit that page choose to click on an Adsense ad. To contrast that, I write about many of the establishments Jean and I have stayed in or explored and provide pictures and links and these are my worst converting Adsense pages. Everyone wants to go visit and see these places for themselves, they don’t want to read all about the great place you stayed or ate at and then click on an ad.

A warning is needed here though. This doesn’t mean you should go out and create sites full of nothing but general information, that will eventually bore your readers. Visitors do like to read interesting and specific things on a variety of subjects you may have some expertise in. There is always the likelihood someone will get to your pages looking for something specific and and up on a general page because they are looking for the history of an area or want to get the general feel of being where you’ve been or experiencing what you’ve experienced.

If you have a site that isn’t doing well with Adsense, take a look at part 1 and part 2 of this series on the kinds of sites that do well with Adsense and how to optimize your site for Adsense and if you still aren’t doing well, try doing some summary and general info pages based on the info in this post. That’s probably where you’re going to find your Adsense sweet spot.

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9
Jun

How To Earn The Most From Google Adsense Part 1

Make Money With Google AdsenseI get questions and comments on a fairly regular basis asking me how I manage to earn a pretty consistent $1,300 per month using Google Adsense. They usually come from people who lament the fact that they only make $68.52 or some such amount per month and they want to know my secret for earning what I do. In light of that, here is part 1 of a 2 post series on how to earn the most from Adsense. This first post will cover what kind of niches and keywords to target and the next post will cover how to optomize your pages and Adsense placement to get the most clicks.

I just want to preface this post by saying that I’m no Google Adsense expert, there are people who make thousands per day and I’m not one of them. However, I have been able to discover what works quite well for me and I’ll share it in these 2 posts, but first, let’s clear up one huge misconception about Adsense. Very high paying Adsense keywords aren’t necessarily the best keywords to be basing a niche site around.The main reason for this is because if someone is paying $50 per click for one of those mesothelioma lawyer type keywords they probably don’t have their ads displaying on Google’s content network, and if they do, it is on a very selective basis and you and your sites aren’t in that picture.

You probably don’t stand a chance of building a site about mesothelioma, laser hair removal, or DUI lawyers and getting those very high paying ads to display on your site, much less get your site ranked in the search engines any longer. People and businesses who can afford to spend $50 to $100 per click to get traffic to their site are more than likely hiring someone who knows what they’re doing when it comes to Adwords, so it’s pretty certain they aren’t wasting their ads on your made for Adsense site.

To make long term consistent money from Adsense, you must base your site on keywords that pay relatively high, get lots of traffic, attract shoppers and are not based on a fad movements or lawsuit of the day clubs. When I say shoppers I mean people who are in a frame of mind to be looking at many different aspects of or products in the niche you are targeting. The more people are in a shopping mode, the more ads they will be clicking on, because they heven’t decided to buy yet. Remember, they’re looking, just like you are looking when you go out shopping for a pair of shoes and try on 15 pairs before you buy. Now translate each one of those shoe fittings into a click and you get my point.

That’s why I like the travel niche so much for Adsense. There are niches within this niche that I do very well in and won’t reveal, but in general, building a travel based web site is a good way to earn substantial revenue from Adsense. It works for the same reason mentioned above, people shop when they look for travel. Let’s say someone is planning a trip to Seattle, they will look at all kinds of things related to their trip, from several places to stay, to restaurants, to activities and attractions to airfare and more. If they don’t find what they’re looking for from an ad they clicked on your site they may hit the back button and click another ad on your site.

If you have a comprehensive enough content site about vacationing in Seattle, or Northern California, or Las Vegas, or wherever, they may spend a lot of time on your site and do substantial planning right from your very own informational pages that have Adsense and other revenue generating advertisments on them. Occassionally I will have pages that get a more than 100% CTR for Adsense, meaning people are hitting the back button and clicking more ads on my pages generating more revenue.

Finding the right niche for Adsense is the foundation for earning consistently high revenue. If you think about what you’re targeting, brainstorm on subjects where people spend a lot of money and therefore merchants are willing to spend a lot of advertising dollars to attract consumers. Travel is great because people are spending hundreds or thousands booking flights, finding places to stay, cars to rent, etc. On the other hand a website about your Beanie Baby collection wouldn’t be such a great idea because they aren’t a fad any longer and they cost $5 or $10 each, not something where an advertiser is willing to pay $2 a click on Adwords for.

In part 2 of How To Earn The Most From Google Adsense I’ll cover how to optomize your site and Adsense placement to get the most clicks and earn the most revenue. 

Allright, time to put on your thinking cap and figure out where people spend lots of their hard earned money for the long term. Get that down and you’ve got a great foundation to earn a nice income from Adsense.

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27
Feb

A Record Day For Google Adsense Earnings

Google Adsense EarningsThis past Thursday was a pretty exciting day when I checked my Google Adsense earnings and found out it was my second highest day in revenue, coming in at $69.05. It was pretty significant because Thursday’s are not usually high earnings days or high traffic days on the net, at least not for me. I had planned to blog about it over the weekend, but just didn’t get around to it.

It was nice to see that much for a single day in revenue and it was encouraging because of it being a low traffic day. I thought, it can only get better from here. Well, today I woke up and logged into Adsense to see that yesterday was my number one earnings day with Google. The previous best day had been more than 2 years ago on Tuesday January 17, 2006 when the total was $72.77. Yesterday’s Adsense earnings came in at $74.38.

It’s hard to believe that it has taken more than 2 years to top my earnings, but if you’ve read lesson 4 in perseverance you’ll see that at one point Adsense revenue dropped by 50% over a 6 month period. I’ve been able to slowly build that back up again and I’m hoping this is a trend in the right direction. Since the past day of record earnings, it has been 2 years of not being able to average much more than about $40 a day with Adsense, no matter what I did. However, having my third best and first best day for revenue in the same week definitely signals an upward trend.

The biggest earning sites for me are in the travel niche and more specifically for vacation rentals. Of the 16 sites that earned me Adsense income yesterday, just 2 sites brought in more than 60% of the $74.38 total. And the great thing about that is, those two sites had combined total page views of just over 525 and unique visitors of just over 300 for both. Now, if I could just get 1,000 visitors every day to each of those sites, I could live off of that income alone. Extrapolated out, that’s over $300 a day from 2 sites. I need to put some extra time into getting more traffic to these sites.

I’m not going to reveal those two url’s, but making money in the travel niche isn’t all that difficult. One site just lists vacation rentals and the other site is a blog where I just write about rentals, attractions and stuff to do in a popular vacation area in the southeast. Beyond fairly good content, the trick is well placed Adsense units. I am also partial to a particular size of ads as well. I like the wide 336 x 280 unit. They make all the difference.

One last thing, I talk about Build A Niche Store a lot, but it’s probably not the best thing for a travel site unless it is just a small part of an overall larger site. Travel just doesn’t seem to do that well on eBay.

The next milestone for Adsense earnings is the magic $100 per day. I’m hoping to get there sometime next month.

Alan

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