Yesterday I found out that I was one of the 5 winners in the Webmaster Talk contest where each one received a prize package valued at $5,000 that included an Apple Macbook Air. In this post I’ll explain my strategy and the steps I took to end up placing in spot number 5 with 8,548 points, only 36 points ahead of the 6th place finisher.
How It Happened:
I read the complete rules - This seems like a no-brainer, but unlike many random winner contests on the web, the rules stated that winners would be determined by the number of points they could earn. I didn’t read this until the second or third day of the contest and when I did, a switch went off in my head my thoughts were, “I can do this and I am going to do this.”
Maximum effort went towards maximizing points - The contest was based on performing certain actions that would earn you points and the maximum points earned for any single action were to be 200 for each article written. I ended up writing 37 articles in 33 days. Some people put a lot of effort into referring new members to the forums earning them only 50 points each. My strategy was to work on what would earn the most points.
I set a goal - This is where things got weird, because after every goal I set for the contest, when I reached it, it still didn’t feel like it was enough. I had originally thought 10 articles would be enough, then 15, then I thought I needed to double that, then I said, “Okay 33 articles, one for each day of the contest, that surely ought to be enough.” Once I got to 32, I had one last burst of creative energy and the day before the end of the contest I ended up doing 4 articles before 11:00 am in the morning and the last article on the last day of the contest. I can only attribute this to the good Lord prompting me to continue to exceed the goals I had set. I was completely unsettled about the number of articles I had written until I finished number 37 and then a total sense of relief came over me.
I made a plan - Finding specific topics for writing 37 articles took a little brainstorming and planning. Initially, just off the top of my head, I came up with 10 ideas for articles and when I needed more, I went through Aaron Wall’s SEOBook ebook and looked at the chapter and section headings to come up with 22 more ideas never thinking I would need that many. When I was again prompted to write even more on the Sunday before contest end I went through the Webmaster Talk forums and looked for good questions or threads and got my last 5 article ideas nearly at the last minute. Sunday evening I had no idea what to write for the 33rd article much less numbers 34 - 37. By early Monday morning I had a renewed sense of what I needed to do to finish out the project.
I focused on the project at hand - Okay, this is my weak spot. I don’t focus that well at all, but for this contest I was more than determined to be in one of the top 5 places so I set a lot of other things aside. I didn’t end up writing a lot during the beginning of the contest, but again, something just told me I needed to do a lot more than I had originally planned if I were to win. The last week of the contest I was writing 3 to 4 articles a day. I didn’t answer the phone, watch tv in the evenings, check email more than twice a day and changed my habits on many things so as to focus on the contest. If I wasn’t writing, I was thinking of ideas to write about.
I kept my planner close at all times - Many times I already had a title for an article, but not much else. Keeping my planner close allowed me to write a sentence or two under article ideas and titles that were already there when an idea would pop into my head.
I made contact with the forum administrator - This had no bearing on the amount of work that needed to be done, but it was nice to ask a few questions and get my name in front of the people who would be deciding the winners. Lee at Webmaster Talk promptly answered every question I had and it was nice not to have to wait several days for an answer so I could proceed on with my work.
I celebrated when the project was completed - Are you kidding? I was so glad to be finished with that 37th article, Jean and I went out that night, had dinner and bought a bottle of wine. Again, no bearing on the the outcome of the contest, but we both needed a little break after it was over.
Hmm, that looks like a fairly good formula for an affiliate marketer to follow in his or her business. It’s also a formula that is now burned into my head after 33 days of working towards the goal of a new Macbook Air and a bunch of other very cool prizes.
I am immensely thankful I was able to come in at the number 5 slot and would not have continued past article 15 had I not been prompted by the Lord of my life to do so. There just isn’t any other explanation for it. I simply would not have gone on because I thought 15 articles would be plenty. No audible voice here, just a completely unsettled feeling until I finished article number 37.
What I’ve learned from this is that if you really want something, you can do it. You may crash and burn along the way a few times, but when it’s your time, it will happen. But if you aren’t prepared, haven’t made a plan and haven’t acted on the plan by doing the work, then it certainly won’t happen. I don’t believe in luck. Luck is opportunity that comes to your door, dressed in overalls and it looks like work. Unfortunately, many don’t answer the door.
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