Don’t Give Up On Generating More Adsense Revenue

Don't Surrender On AdsenseI get lots of people who comment on the blog here about my meager Adsense earnings of $1,300 or so every month thinking they could never earn that much because they only bring in a few pennies every 30 days or so. I’m saying $1,300 per month is meager because there’s just a lot more potential available in that revenue stream and if you’re struggling to even make a $12.37 payday every month, keep reading because there is hope.

If you are new to the Adsense game there’s no need to go over the basics because they’ve been done a million times so check out my three tutorials on how to earn more from Google before moving on. Part 1 is here, Part 2 is here and Part 3 is here.

Okay, now that you have the basics let’s talk about what makes a good Adsense site and how to make your ads more appealing to your visitors. You never want to trick your visitors into clicking on your ads, but you can do a lot to make the ads more interesting and to give them more exposure. The longer your visitors see your ads, and they look appealing, the better chance you have to earn some revenue.

Starting out let’s look at what kills Adsense revenue. The first thing is hideous placement or color schemes that are a huge turn-off. I can’t tell you how many Adsense blocks I’ve seen that are outside the margin of the column they’re placed in, covering text on the page or are of such bizarre color schemes you can see how desperate they really are, which is an automatic no click in my book.

People are so much less likely to click on an ad if it’s obvious the webmaster doesn’t know what they’re doing or if it’s equally obvious that they desperately want you to click on their ads. Vivid purple background Adsense units with contrasting yellow ad headlines to click on are tantamount to those screaming automobile dealership tv and radio ads. Really, how much time do you spend listening to those dinosaur modes of advertising any longer?

Another thing that kills Adsense revenue is placing your ads way outside the main body of your content. Let’s say you have a 4 column template running on your site and you have your 160 x 600 Adsense tower in the far right column, 350 pixels away from your content, you probably won’t get more than a trickle of revenue every month from those ads. People don’t come to your site to click on ads, they come to your site to read content and to gather information, they will only click on ads if they are of interest to them and if they are convenient to click on.

Secondly, what makes for a good Adsense earning site is, as I have mentioned before in the Adsense tutorials, the niche. But, it is the niche and the placement that is the winning combination. Both are huge factors and don’t really work one without the other. I don’t know why some niches work and why some don’t. I was extremely fortunate to stumble upon a winning niche in travel when I placed my first Adsense units. The second full month running Adsense back almost 4 years ago earnings were at $930. It would be nice if everything I’ve tried worked out so easy, but it’s only been this one thing that, I guess you could say, clicked right from the start.

What you’re looking for in a niche is where people shop and are looking for information before they buy. You don’t want buyers or people who have made up their mind, you want shoppers. Shoppers are clickers. The more people shop, the more they will click on ads and the more choices you give them in your info, the more revenue you stand to earn.

You would think that people interested in American Idol would be the ultimate consumers and click ads like they’re going out of style. Unfortunately, that didn’t happen, at least in my experience. Maybe American Idolers are too young, too tight with their money, maybe they don’t click ads, whatever, after a season of writing on AI and trying every placement trick in the book, it just didn’t work out for me on this one. No biggie, on to something else, which brings me to point number 3…

Don’t work one niche with Adsense and give up because it didn’t work out. It doesn’t matter if you have a site that gets 10,000 people per day, if it’s not the right niche, it’s just not right. I have a Christian website that used to get 400 to 500 people a day, but Adsense was only paying about 5 to 10 cents per click tops for that niche so I removed it from the site. It just wasn’t worth it to run ads on that particular site.

I just checked my Adsense earnings for today at the time of writing this post (Sunday evening 2-08) and it’s over $50 at 10:15 pm EST and the stats show that 8 individual niches are generating revenue. If you aren’t trying Adsense in at least 4 or 5 different niches, you aren’t trying hard enough. It’s not always about the niche that you think will generate the most revenue because advertisers are paying outrageous click prices, it’s about the niche that does generate the most for you. If you only have one Adsense niche, you will never know if another could have done 10 times better.

In closing, here are a few top niches that either work for me now, have in the past or probably will in the future.

Travel– Killer earnings with a minimum of traffic. I average 12 cents in earnings for every visitor that goes to my top travel site. I run both Adsense and TripAdvisor to monetize this site.

Air Purification– A niche where people love to shop before they buy. That’s what your looking for in Adsense revenue generation, shoppers.

Nutrition – requires a moderate amount of traffic on the order of at least 1,000 visitors a day to make it worth your while.

Precious Metals – The economy is bad and people with money are trying to preserve their wealth. I’m just starting to see some decent Adsense earnings here and expect it to get much better.

Now put on your thinking cap and figure out where the shoppers are before you raise the white flag and give up on generating Adsense revenue.

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The Harsh Realities Of Affiliate Marketing

I couldn't find a 2 by 4Just a short post today to let you know that tomorrow I’ll be starting a 6 part (maybe more) series on the harsh realities of affiliate marketing. While you can make a living online and you can even become what one would consider rich, affiliate marketing can be cold, cruel and difficult to make a buck with for those that either don’t get it or and trying too hard to become rich.

The series is mainly for newer affiliates just getting started and trying to figure out the whole game and may be a good reminder for those who have been at it awhile. If you’ve read any ebooks by gurus (most are garbage) or enrolled in courses that you purchased after reading a quarter-mile-long sales page, you may have found out that the reality of affiliate marketing is very different than the make money, get rich fantasy. There’s no doubt that this business is hard work. Some people however, just need a 2 by 4 upside the head because they just don’t get it.

My goal is to make this series that 2 by 4, with a soft cushion on the end you get hit with. Some people may be offended by something in the series because it resembles them too closely. I won’t be refering to anyone in particular in my posts, but you just may be the latest one to ask the question or leave a comment the post is addressing. Don’t worry, there’s a long line of people behind you who have asked the very same question, but sorry you had to be the most recent.

For now, here’s what the series will cover:

1. Why ranking even number 1 for some keywords is no big deal.

2. Prepare to lose money on PPC.

3. Banner ads don’t really cut it.

4. You will have a major setback.

5. Be too careful and you will fail.

6. Analysis will cause paralysis, and eventually death.

In writing this post I just thought of another topic, so now it’s a 7 part series before it’s even started.

7. Don’t count on your blog to make any money.

The post isn’t quite as short as I expected, but that’s the scoop on the upcoming series staring tomorrow. Stay tuned…

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Would You Buy From Your Own Website?

Skeptical Web Shopper DudeThere’s another huge secret in affiliate marketing I don’t see many people talking about although it is probably one of the more obvious ones. The title already gave it away, but it’s worth saying it again because it is one of those things you really need to think about if you aren’t making any money from your web marketing efforts.

I had a reader leave a comment yesterday asking me to look at her blog because she’s wondering why there isn’t much revenue coming in and the question just has to be asked, and it’s a great one for all affiliates to consider:

If you were shopping on the net for the product or service you are offering, now really, really think about this, would you buy from your own web site?

No I’m not kidding, that’s probably one of the biggest considerations new and even seasoned affiliates miss (I’m speaking to myself trying to make a quick buck at times). When you shop online, you probably like to do business with the sites that are generally the most visually appealing, have a professional feel about them, give you a feeling of all important trust and are focused on what you as the customer are looking for. All those things are important to you before you want to spend your money, or in the case of an affiliate site, trust the site enough to take their recommendations and maybe click on an ad or go somewhere else to buy a product.

Now that we’ve established how important those things are to you, why wouldn’t you provide exactly the same experience for your visitors and customers?

Look at your own sites…no, I mean really look at them, are they focused, trustworthy and appealing, or are they cluttered, scattered in their content and focused on the sale instead of the experience. If your customer has a great experience on your site, you stand a much better chance of having the experience of earning revenue.

Come one now, really, would you buy from your own web site?

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Featured On Market Leverage TV – MLTV

I got an email on Tuesday from Debby Phillips over at Market Leverage letting me know that they featured AffiliateConfession.com on the latest episode of Market Leverage TV or better known as MLTV.

MLTV features the top 5 best performing offers of the week on the Market Leverage network and one of the offers they’re featuring this week is Vegas Baby where anyone interested can get free Las Vegas accommodations for 2 nights at the Summer Bay Resort just by filling in their first name, last and an email address. I’m making a little with this offer through search and was pretty surprised to find out you actually can make money with an offer that only pays $1.65. Little did I know how well some of these email and zip submit offers convert.

Vegas Baby converts between 20 and 30% and if you think I’m completely giving away a little niche here, think again. There is a trick to getting this to work on search that I learned from a friend and it definitely works. Just use your imagination, that’s all I can tell you.

Anyway, watch below and check out some of Market Leverage’s offers during the video and think about how you might put them into your traffic stream. The Affiliate Confession spot is towards the end.

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Affiliate Confession FAQ

Quetions? Check the FAQ...You may have noticed another link at the top of the page leading to the Affiliate Confession FAQ. I put this up because of the increasing amount of questions I’m getting for information that’s already on this blog.

I started writing Affiliate Confession to chronicle what I’ve been doing in affiliate marketing for the last 4 years or so, what’s happening in the world of making money on the internet, what Google’s up to (someone needs to keep an eye on them) and occasionally what Jean and I had for lunch or dinner or some other off topic rant. But the main purpose of this blog is to teach people how to make money online based on how I’ve done that.

Even though the main purpose is to explain how you can make around $3,000 to $3,500 per month in affiliate marketing and show people how I’ve done what I do, I still get tons of questions wanting me to explain how I do what I do. It’s kind of a vicious cycle in that the more posts that go up explaining what I do and the more traffic that comes to the blog, the more question come in asking about the same things I just wrote about.

I’m trying to keep this at one level below a rant because I really don’t want it to come off that way, but this is a little symptomatic of why people don’t make money in affiliate marketing. Sometimes the information is right in front of you, but we fail to act on it or dig for it a little and see that the secrets are right there in the previous post or in the archives section or just below the surface.

I certainly don’t mind answering questions that are well though out and cover topics or information not covered in the blog or that can’t be found by plugging in a search in the box between the most popular section at the top and where the posts start. And if you have a burning question that you can’t find the answer to by looking around or checking the FAQ, please feel free to contact me and ask it.

And if I haven’t answered your question you may have sent in some time ago, it doesn’t mean it has been ignored, it may simply be because I can’t answer every question personally. Sometimes though, your questions have been used as material for a post because I realize that topic hasn’t been covered adequately.

All that to say, don’t stop sending in questions, just check the FAQ first, or look around the blog, because there’s a good chance your question may have already been answered.

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