Ending yesterday’s post about my February Income Report, I reminded everyone that your affiliate business can turn around in a single day. Well, because of a kickin’ ppc campaign that started running yesterday morning and a big sale from one of my vacation sites through a CJ merchant, that’s exactly what happened.
Yesterday was a record day for my affiliate earnings and brought in more than half as much profit in a single day as I earned in all of last month. The total affiliate earnings for the day was just over $800 after expenses and a majority of that came from just one pay per click campaign through Google Adwords. Funny how things happen, you’re just trudging along trying to make something work on the affiliate roller coaster ride and boom, like magic you find a winner.
Check out the screenshot from Market Leverage below:
But it’s not really magic, it’s because I kept hammering away at it until I dug up a winner. Initially I had some good success with PPC Coach in working small campaigns involving email and zip submits with payouts of around $1.25, but was hesitant to move on to anything with bigger payouts because that usually involves spending more money per click. The best I had done in the past with anything that pays over $10 was only breaking even or earning $30 a day or so, until this present campaign.
I had slowed down on working ppc because it’s pretty intensive and needs constant attention and I had other projects and previously good earning sites that needed more attention. But because of the potential of ppc marketing, I would occasionally throw some mud at the wall and see if something would stick. But it wasn’t just random junk, there is a plan behind the whole thing, and here’s what I’ve been doing:
One of the tricks I gleaned, or at least deduced, from PPC Coach is to look for a traffic source as the first priority. I know that may sound strange to get your brain around, but if you think of major sources of traffic first and then pair it with an offer, instead of thinking about that acai berry pill nonsense and how you’re going to get traffic to it, amazing things can happen (I know, some guys are making bank on acai berry scams, but most aren’t).
I log into Market Leverage, Neverblue and Azoogle almost every day and just look at the offers to get familiar with what’s there and at least once a week or so, I spend a few hours in each affiliate interface to look at payouts, EPC, network earnings, landing pages, creatives and more so I’m pretty aware of the kinds of things I want to run. I don’t salivate over something with a $32 payout, I just want to know what’s there that fits my business.
And then every day, or multiple times a day I head over to Google Trends and see what the top 100 searches at Google for that specific hour are (Trends is updated every hour). When you click on an individual keyword phrase, you can also see what other related terms are hot as well. It doesn’t happen but a couple times a week, but every now and then it all clicks and there’s something that could be a hit.
I’ve been sending traffic directly to Amazon and various offers through the CPA networks using this method and the great thing about it is, even if your campaign is a loser it doesn’t cost very much to do because most of clicks cost less than 10 cents each. Do a search on most of the hot keywords at Google Trends and you’ll see that sometimes there’s not even one advertiser bidding on them. Can you say, 1 cent clicks?
The point is to be familiar with the kinds of offers that fit your business and a couple times a week you’ll identify a big source of cheap traffic that will fit an offer you’ve already identified. Most of these good campaigns don’t last that long, but sometimes because these trends get picked up and blogged about frequently, the life cycle gets extended and you can continue to earn a little, or a lot, for a decent length of time.
I don’t work this system that hard because I don’t have time, but if you wanted to dedicate some serious time to following Google Trends, I’m sure it would pay off even bigger than what happened yesterday. Hopefully that campaign will last for a few weeks.
Never forget, your affiliate business can change in a single day.
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