Don’t Give Up On Generating More Adsense Revenue

Don't Surrender On AdsenseI get lots of people who comment on the blog here about my meager Adsense earnings of $1,300 or so every month thinking they could never earn that much because they only bring in a few pennies every 30 days or so. I’m saying $1,300 per month is meager because there’s just a lot more potential available in that revenue stream and if you’re struggling to even make a $12.37 payday every month, keep reading because there is hope.

If you are new to the Adsense game there’s no need to go over the basics because they’ve been done a million times so check out my three tutorials on how to earn more from Google before moving on. Part 1 is here, Part 2 is here and Part 3 is here.

Okay, now that you have the basics let’s talk about what makes a good Adsense site and how to make your ads more appealing to your visitors. You never want to trick your visitors into clicking on your ads, but you can do a lot to make the ads more interesting and to give them more exposure. The longer your visitors see your ads, and they look appealing, the better chance you have to earn some revenue.

Starting out let’s look at what kills Adsense revenue. The first thing is hideous placement or color schemes that are a huge turn-off. I can’t tell you how many Adsense blocks I’ve seen that are outside the margin of the column they’re placed in, covering text on the page or are of such bizarre color schemes you can see how desperate they really are, which is an automatic no click in my book.

People are so much less likely to click on an ad if it’s obvious the webmaster doesn’t know what they’re doing or if it’s equally obvious that they desperately want you to click on their ads. Vivid purple background Adsense units with contrasting yellow ad headlines to click on are tantamount to those screaming automobile dealership tv and radio ads. Really, how much time do you spend listening to those dinosaur modes of advertising any longer?

Another thing that kills Adsense revenue is placing your ads way outside the main body of your content. Let’s say you have a 4 column template running on your site and you have your 160 x 600 Adsense tower in the far right column, 350 pixels away from your content, you probably won’t get more than a trickle of revenue every month from those ads. People don’t come to your site to click on ads, they come to your site to read content and to gather information, they will only click on ads if they are of interest to them and if they are convenient to click on.

Secondly, what makes for a good Adsense earning site is, as I have mentioned before in the Adsense tutorials, the niche. But, it is the niche and the placement that is the winning combination. Both are huge factors and don’t really work one without the other. I don’t know why some niches work and why some don’t. I was extremely fortunate to stumble upon a winning niche in travel when I placed my first Adsense units. The second full month running Adsense back almost 4 years ago earnings were at $930. It would be nice if everything I’ve tried worked out so easy, but it’s only been this one thing that, I guess you could say, clicked right from the start.

What you’re looking for in a niche is where people shop and are looking for information before they buy. You don’t want buyers or people who have made up their mind, you want shoppers. Shoppers are clickers. The more people shop, the more they will click on ads and the more choices you give them in your info, the more revenue you stand to earn.

You would think that people interested in American Idol would be the ultimate consumers and click ads like they’re going out of style. Unfortunately, that didn’t happen, at least in my experience. Maybe American Idolers are too young, too tight with their money, maybe they don’t click ads, whatever, after a season of writing on AI and trying every placement trick in the book, it just didn’t work out for me on this one. No biggie, on to something else, which brings me to point number 3…

Don’t work one niche with Adsense and give up because it didn’t work out. It doesn’t matter if you have a site that gets 10,000 people per day, if it’s not the right niche, it’s just not right. I have a Christian website that used to get 400 to 500 people a day, but Adsense was only paying about 5 to 10 cents per click tops for that niche so I removed it from the site. It just wasn’t worth it to run ads on that particular site.

I just checked my Adsense earnings for today at the time of writing this post (Sunday evening 2-08) and it’s over $50 at 10:15 pm EST and the stats show that 8 individual niches are generating revenue. If you aren’t trying Adsense in at least 4 or 5 different niches, you aren’t trying hard enough. It’s not always about the niche that you think will generate the most revenue because advertisers are paying outrageous click prices, it’s about the niche that does generate the most for you. If you only have one Adsense niche, you will never know if another could have done 10 times better.

In closing, here are a few top niches that either work for me now, have in the past or probably will in the future.

Travel– Killer earnings with a minimum of traffic. I average 12 cents in earnings for every visitor that goes to my top travel site. I run both Adsense and TripAdvisor to monetize this site.

Air Purification– A niche where people love to shop before they buy. That’s what your looking for in Adsense revenue generation, shoppers.

Nutrition – requires a moderate amount of traffic on the order of at least 1,000 visitors a day to make it worth your while.

Precious Metals – The economy is bad and people with money are trying to preserve their wealth. I’m just starting to see some decent Adsense earnings here and expect it to get much better.

Now put on your thinking cap and figure out where the shoppers are before you raise the white flag and give up on generating Adsense revenue.

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Why Affiliate Marketers Don’t Reveal Their Niches

No Niches!It seems like lately I’ve had quite a few requests to reveal my websites and niches from people either leaving comments or contacting me directly. Just to let you know, that isn’t going to happen and I won’t be responding to questions any longer asking me to do so.

While I have revealed a niche or two while going through the process of building a BANS store, it’s just not a good idea in general to reveal the successful niches you are working on and you’ll find that most people involved in affiliate marketing won’t reveal what their working on either. There are 2 good reasons for this.

First, if you haven’t figured it out by now, people steal stuff. That may come as a shocker to you, but it’s especially rampant on the net where a lot of things can be done anonymously, or at least appear to be done that way. I used to have a link to my top producing Build A Niche Store in my signature at the BANS Forums, dumb idea. Several weeks ago I had someone contact me through the forum asking me to take a look at their site and evaluate it. After looking it over, this person had a link to a couple more of their stores and when I clicked on one I thought I had landed on my store. It was an exact copy of my store except for the content. The colors, template, product layout and even the header image at the top had been taken from my best store. After a quick email, the person at least removed the logo, but the basic concept of the store was still there.

Secondly, for anyone to reveal their best niches to inexperienced affiliate marketers is not going to benefit those doing the asking in the long run. Most people can learn about secret money making niches from someone else and make a few quick bucks, but the problem is, if you don’t go through the process, you won’t understand why you’ve been successful or maybe failed.

Having someone else’s best paying niche isn’t going to give you the experience of understanding the customers in that niche. The reason my best eBay affiliate store will earn nearly $1,000 this month is because I’ve been interested in that general niche since I’ve been about 6 years old, I’ve read magazines and books about this niche for years, I’ve bought and sold these items on eBay, I watched the actual auction as one of these items, the most expensive item ever sold through eBay Live at the time, brought in $7.25 million and then I read all about why it was valued so high.

While I am certainly no expert in this particular field, I understand it enough to know what people are looking for, what items are higher priced than others and what it feels like to make a purchase and own one of these items. You just aren’t going to get that kind of experience from someone handing you the niche. It’s sort of like the parable about teaching someone to learn how to fish, instead of giving them a fish. Would you rather have the niche or would you rather know how to find the niche.

If you find the niche on your own, that’s just the first step in understanding it, plus you will now be able to find many more niches by using the knowledge you gained finding the first one. And you will then eventually figure out your own techniques for finding and exploiting niches. I won’t tell you my niches, but here are a couple of posts that will show you how to find your own niches.

When you’ve been through the exercise of finding your own niches several times, it’s amazing how much opportunity you then begin to see. I probably see something every day now where I start to think, ‘That looks like an opportunity I could probably take advantage of.’ You won’t ever develop that mindset, if you don’t work through the process.

Believe me, you want the process, it is vastly more valuable than the niche.

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