I just got an email at 5:01 this morning from the powers that be at Amazon.com letting their associates know that as of May 1, 2009 they will no longer allow direct linking from paid search ads. If you are an Amazon affiliate and have been making a bit of cash this way, as I have, you’ll have to wrap everything up by the end of this month.
Ever since eBay made a similar change, I guess it was about a year and a half ago, Amazon became one of the only all inclusive affiliate programs that still allowed direct linking. By all inclusive, I mean that with Amazon there is hardly a product in the world you can’t get through them, thus giving affiliates in almost any niche the ability to direct link. Being able to direct link to Amazon via paid search left the possibilities wide open for anyone that knew ppc fairly well and wanted to make some easy money. No matter the product, model number, color, size, shape or whatever, you can get it at Amazon and affiliates could send customers directly to any page right from Google, Yahoo, MSN and other paid search platform. Unfortunately, that will no longer be allowed.
This is a serious bummer since I’d been doing this exact thing for the last several months earning a few hundred dollars in commissions on a monthly basis and had been planning to scale this up quite a bit. It’s not the end of the world since I’m learning to take everything in stride, it just seems to be the nature of the affiliate game. You have to learn how to constantly adapt in this business or you’ll find yourself out of work.
Update: I thought I’d add the content of the email below:
Dear Amazon Associate:
We’re writing to let you know about a change to the Amazon Associates Program. After careful review of how we are investing our advertising resources, we have made the decision to no longer pay referral fees to Associates who send users to www.amazon.com, www.amazon.ca, or www.endless.com through keyword bidding and other paid search on Google, Yahoo, MSN, and other search engines, and their extended search networks. If you’re not sure if this change affects you, please visit this page for FAQs.
As of May 1, 2009, Associates will not be paid referral fees for paid search traffic. Also, in connection with this change, as of May 1, 2009, Amazon will no longer make data feeds available to Associates for the purpose of sending users to the Amazon websites in the US or Canada via paid search.
This change applies only to the Associates programs in North America. If you are conducting paid search activities in connection with one of Amazon’s Associates Programs outside of the US and Canada, please refer to the applicable country’s Associates Program Operating Agreement for relevant terms and conditions.
We appreciate your continued support and participation in this advertising Program. If you have questions or concerns, please write to us by using the Contact Us form available on Associates Central.
The Amazon Associates Program
Now that direct linking to Amazon from paid search is gone at the end of the month, it just makes being an affiliate all the more interesting. Share your thoughts, especially if you are direct linking to Amazon.
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