www.affiliateconfession.com

If you’ve been reading Affiliate Confession for any length, you’ve probably come across a post or two where I’ve exclaimed how difficult it has been to actually make money from pay per click campaigns. I have in the past made a little money producing leads for an MLM company and for producing leads for retailing the air purifiers I sold through that MLM company. But since then, my PPC success has been pretty dismal.

Fortunately, the lack of success in the search marketing arena seems to be taking a turn towards the positive in the last couple of months. In one of the campaigns I’ve been running I’ve found a product I can direct link to through Pepperjam Network and I’ve had some limited success until I changed the landing page and lowered my conversion rate to zero. I’ll be switching this one back to the original landing page and adding money to my account tomorrow or later today and we’ll see if the conversions return. I’m running this particular campaign through Yahoo Search Marketing.

I’m also seeing some success by sending paid traffic to one of my BANS stores and although it is next to impossible to really know for sure how well a PPC campaign is working for one of these niche eBay stores, as far as I can tell it is working. Build A Niche Store does automatically add a custom sub-id to your links as they go into your EPN tracking so you are able to tell with reasonable certainty what page your winning bid originated from. You can also tell what specific products you sold by looking at your downloaded stats so you do know if traffic going to a specific product page is producing results.

I’ve read lots of info on PPC but none so easy to understand than what I’ve found at Super Affiliate Mindset. Amit Mehta spends around $150,000 per month on Google Adwords and other PPC campaigns and he ends up profiting more than $2 million per year just from his PPC activity. Needless to say, Amit is probably a person you should listen to if you are trying desperately to figure out how to be profitable at PPC like I am.

The biggest thing I’ve learned from Amit is to run individual YSM or Adwords campaigns with only a single word single keyword phrase in each campaign. I know this sounds like a pain, but this is the only thing that I’ve been able to do that gives my campaigns profitability. With this strategy you add your keyword to your ad and it keeps your quality score high enough that you get a good position and a relevant ad that people will click through on.

I’ll go more into how to find keywords that are profitable and will bring you some traffic, but for now, go read Amit categories on Google Adwords and PPC Marketing because there’s some amazing stuff there that just might help you get in to profitability with your PPC campaigns as well.

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The look and feel of Affiliate Confession will be changing in about another week or so. I’ve received preliminary concepts back from the designer I’m working with and they look absolutely great. Changes I sent back should get to me some time this weekend and then the coding phase will begin. I’m extremely excited to get this new custom WordPress theme implemented and think it will benefit both myself and the readers of Affiliate Confession. That would be you guys.

The new theme has a lighter to dark blue color scheme with muted yellow and orange touches and the concept fits perfectly with what Affiliate Confession is all about, the confessing of my adventures in affiliate marketing and discussing the victories and hardships you may encounter while trying to make money online. Also, the most important posts will be added at the top along with the most commented posts being moved from the bottom of the blog to the top. That way new readers will have better access to the most important discussions and information here.

One other thing that will be changing, or rather added, is I will start to review more individual affiliate programs that may appeal to you or are very cool and deserve a good look at. First up sometime next week is a telescope affiliate program I found through Pepperjam Network that would be great for anyone with a science or educational based web site or even an outdoors, hunting or camping based web site since they also offer spotting scopes and binoculars. Hey, it looks like I’m starting the review already.

Anyway, stay tuned for the new design. I’m hoping to get the new theme installed and everything in place by the 24th or 25th of February, just a little over a week from now. I have had a few questions on who is designing the new theme and I will let you know when the design is finished and installed.

I’m trying to think up a contest to introduce the new theme. I’ll let you know when I come up with something or you can leave a suggestion for a contest in a comment.

Alan

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