November 2008 Affiliate Earnings Report

It’s time for another affiliate income report and earnings for November were down by roughly $2,000, but I still managed to pull in over $3,000 last month so I don’t really have anything to complain about. The two biggest factors contributing to the decrease in earnings were eBay income from my BANS niche stores was down significantly by over $600.

I had 5 days last month where I earned exactly $0.00 from eBay which is probably a record since I’ve been using BANS. It’s probably been 3 or 4 months since there’s been a single day of zero earnings from eBay. Also, my two biggest PPC campaigns have lost most of their momentum. That’s the life of an affiliate marketer and you just have to ride out the ups and down and keep moving forward.

Even though income from paid search was also down there’s always something to learn from every turn of events in your business if you look hard enough. What I’ve discovered in the last 3 to 4 months or so while digging into the world of pay-per-click-marketing has been invaluable and all the keyword research in the world and figuring out what you think are the best ads means nothing until you see exactly what happens to your keywords in your campaigns and how they end up converting. Every cool technique around will never stand up to looking at your campaigns and conversions and having that “Bingo” moment for yourself when you finally understand what works and why it does.

Anyway, back to the regularly scheduled income report…

Revenue for November was $5,557.50 and was down $3,000 from last month’s income report, but since expenses were also down by about $1,000 total earnings were at $3,324.31. Everything for the month breaks down as follows:

Google Adsense – $1,314.09
Commission Junction – $54.31
EPN – eBay – $393.06
Meal Planner Ebook – $153.00
TripAdvisor – $121.03
Clickbank – $44.36
Private Advertising – $190.00
AzoogleAds – $485.45
Pepperjam – $31.50
Neverblue – $2,598.20
Other Affiliate Programs – $172.50

Total Revenue – $5,557.50
Total expenses – $2,233.19
Total Income – $3,324.31

I still have a goal of earning $10,000 this month and of course December is the best month of the year for that to happen, but things will have to change quite a bit from what’s going on so far because most of my PPC campaigns are sucking big time in the earnings department. However, I have gained a pretty significant insight this past week that cost about $300 so far, so hopefully that insight can be turned into some positive cash flow in the next week.

In all your quest for cash this month don’t forget what Christmas is all about. I have to keep reminding myself of that on a regular basis.

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Taking A Little Break At AffiliateConfession.com

Life is getting crazy around the LeStourgeon household. We’re moving into a time of the year when it seems like every week we have something additional to do beyond what’s already going on in life. Jean and I are both in the Christmas musical we’re doing at our church and need to spend time practicing that, I’m playing in the band at our church’s Harvest Party this week, we’re progressing on our addition to our home and on, and on, and on.

All that to say I’m going to be taking a break here from blogging on a regular basis at Affiliate Confession until the first of the year. I’m not going away and will still be posting at the very least once a week, and even as much as 4 times a week if there is pertinent news and affiliate marketing info to publish.

One of the other things I need to be spending time on are to find additional successful PPC campaigns because some of my highest traffic generating campaigns will be going away after the upcoming election. You can generate a bunch of traffic on the Adwords content network by capitalizing on current events, but unfortunately current events only have a life cycle that lasts for so long and then you need to find additional events to take advantage of. Some things, personalities, events or political figures can generate enormous amounts, but the majority of things you think would be great for traffic, usually aren’t. So, it takes a bit of trial and error to find the ones that work well.

Anyway, If you don’t see as many postings from here until the end of the year, don’t be alarmed, I’m still here, I’ll just be working on other things and still posting occasionally.

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Huge Keyword Research Resource

In doing some research for another post I came across a huge resource for keyword terms for your Adwords and other PPC campaigns and for content pages. Believe it or not, it comes from Mahalo.com. It was bound to happen, I’ve finally found a use for Jason Calacanis’ search-engine-thingy-whatever-you-want-to-call-it.

It’s actually the category section of Mahalo and it is extremely useful. On this page you’ll find every category listed in Mahalo and then those categories go to their specific category page listing even more keywords linking to their individual page on Mahalo. It’s awesome because categories are listed in keyword fashion such as in the toys category. When you click over there you’ll get a list of all the most popular toy search terms for the last few years. And it gets even better because the words a listed in a way that you can just put your cursor over them and then click and scroll to copy whatever words you want in the list.

With Christmas coming up you could use the toys category to do keyword research for promotions for the buying frenzy during holiday time to figure out what parents will be spending their money on for kiddies. Want a list of popular toys that won toy of the year awards, go here.  Want to make a buck off of the Hannah-Montana-I-can’t-even-go-into-Wal-Mart-without-seeing-her-freekin-picture-EVERYWHERE insanity, checkout the Hannah Montana category.

Some categories are a bit sparse such as the vintage cars category (great for maybe doing ppc for vintage car parts) and other categories are overflowing with every keyword and subject you may have forgotten about such as the Xbox 360 games category. This one has thousands of keywords. I’m sure you could find something to do with all those words.

Some of the categories are listed in a way that you can just copy and paste your keywords into Adwords campaigns (I’d still divide them up into small adgroups by hand or with a keyword tool such as in PPC Coach) or you can just check them out to get some great ideas for further keyword research.

Check out the Mahalo category page and find a ton of great keywords to ramp up your ppc efforts.

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