Posted by Alan as Ramblings
Life is getting crazy around the LeStourgeon household. We’re moving into a time of the year when it seems like every week we have something additional to do beyond what’s already going on in life. Jean and I are both in the Christmas musical we’re doing at our church and need to spend time practicing that, I’m playing in the band at our church’s Harvest Party this week, we’re progressing on our addition to our home and on, and on, and on.
All that to say I’m going to be taking a break here from blogging on a regular basis at Affiliate Confession until the first of the year. I’m not going away and will still be posting at the very least once a week, and even as much as 4 times a week if there is pertinent news and affiliate marketing info to publish.
One of the other things I need to be spending time on are to find additional successful PPC campaigns because some of my highest traffic generating campaigns will be going away after the upcoming election. You can generate a bunch of traffic on the Adwords content network by capitalizing on current events, but unfortunately current events only have a life cycle that lasts for so long and then you need to find additional events to take advantage of. Some things, personalities, events or political figures can generate enormous amounts, but the majority of things you think would be great for traffic, usually aren’t. So, it takes a bit of trial and error to find the ones that work well.
Anyway, If you don’t see as many postings from here until the end of the year, don’t be alarmed, I’m still here, I’ll just be working on other things and still posting occasionally.
Tags: adwords, affiliate marketing, blogging, ppc campaigns
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Posted by Alan as Google Adwords, Pay Per Click, Search Engines
In doing some research for another post I came across a huge resource for keyword terms for your Adwords and other PPC campaigns and for content pages. Believe it or not, it comes from Mahalo.com. It was bound to happen, I’ve finally found a use for Jason Calacanis’ search-engine-thingy-whatever-you-want-to-call-it.
It’s actually the category section of Mahalo and it is extremely useful. On this page you’ll find every category listed in Mahalo and then those categories go to their specific category page listing even more keywords linking to their individual page on Mahalo. It’s awesome because categories are listed in keyword fashion such as in the toys category. When you click over there you’ll get a list of all the most popular toy search terms for the last few years. And it gets even better because the words a listed in a way that you can just put your cursor over them and then click and scroll to copy whatever words you want in the list.
With Christmas coming up you could use the toys category to do keyword research for promotions for the buying frenzy during holiday time to figure out what parents will be spending their money on for kiddies. Want a list of popular toys that won toy of the year awards, go here. Want to make a buck off of the Hannah-Montana-I-can’t-even-go-into-Wal-Mart-without-seeing-her-freekin-picture-EVERYWHERE insanity, checkout the Hannah Montana category.
Some categories are a bit sparse such as the vintage cars category (great for maybe doing ppc for vintage car parts) and other categories are overflowing with every keyword and subject you may have forgotten about such as the Xbox 360 games category. This one has thousands of keywords. I’m sure you could find something to do with all those words.
Some of the categories are listed in a way that you can just copy and paste your keywords into Adwords campaigns (I’d still divide them up into small adgroups by hand or with a keyword tool such as in PPC Coach) or you can just check them out to get some great ideas for further keyword research.
Check out the Mahalo category page and find a ton of great keywords to ramp up your ppc efforts.
Tags: jason calacanis, keywords, mahalo, ppc campaigns
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