Would You Buy From Your Own Website?
There’s another huge secret in affiliate marketing I don’t see many people talking about although it is probably one of the more obvious ones. The title already gave it away, but it’s worth saying it again because it is one of those things you really need to think about if you aren’t making any money from your web marketing efforts.
I had a reader leave a comment yesterday asking me to look at her blog because she’s wondering why there isn’t much revenue coming in and the question just has to be asked, and it’s a great one for all affiliates to consider:
If you were shopping on the net for the product or service you are offering, now really, really think about this, would you buy from your own web site?
No I’m not kidding, that’s probably one of the biggest considerations new and even seasoned affiliates miss (I’m speaking to myself trying to make a quick buck at times). When you shop online, you probably like to do business with the sites that are generally the most visually appealing, have a professional feel about them, give you a feeling of all important trust and are focused on what you as the customer are looking for. All those things are important to you before you want to spend your money, or in the case of an affiliate site, trust the site enough to take their recommendations and maybe click on an ad or go somewhere else to buy a product.
Now that we’ve established how important those things are to you, why wouldn’t you provide exactly the same experience for your visitors and customers?
Look at your own sites…no, I mean really look at them, are they focused, trustworthy and appealing, or are they cluttered, scattered in their content and focused on the sale instead of the experience. If your customer has a great experience on your site, you stand a much better chance of having the experience of earning revenue.
Come one now, really, would you buy from your own web site?
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