23
Mar

Economic Collapse Is Coming – Working Towards Self Sufficiency

I believe we are headed for an economic disaster in this country that will be bigger and worse than the Great Depression.  After spending some time reading the Generational Dynamics website I am fully convinced of this. The site has a terrible design, but has a wealth of information and research on stocks, economics, politics, culture and historical events through the flow of generations. If you spend some time at GenerationalDynamics.com you will be shocked at how accurate and repeatable the trends of history are and the trend we are presently headed for.

In light of this, my wife and I have started growing our own food, composting, getting our finances in order (we’ve been doing that for years though), and generally working towards self sufficiency because we don’t want to have to depend on a system that is failing. That’s also why we have our own businesses, because we want to be in control of our income, time, vacations and lives as much as is possible. Self sufficiency in our income will come when my affiliate marketing earnings are enough to support the both of us.

With looming economic problems on the horizon, what can you do to make sure your affiliate business has the best chance of surviving? You know that being an affiliate marketer takes a lot of personal initiative, but that is even more important today. Being able to spot trends, figure out things for yourself and become innovative will be critically important with a radically changed economy. When people’s spending habits change, we as affiliate marketers will have to be able to figure out what they are buying and why they are buying it even more so than we do now.

The kind of products that will sell will be things that help people become self sufficient themselves, get out of debt, grow their own food, do something with the home they can’t afford to live in any more, work for themselves, stay secure and on and on. There will be a much greater opportunity in the near future in helping people solve their serious problems than there will be in putting products in front of them that give them pleasure and make life fun. Products of necessity will replace products of enjoyment.

Affiliate marketers that can’t think out of the box and in an innovative way, will be in a heap of trouble and those that expect to be held by the hand and led through every step of the money making process are in for a rude awakening. If you can’t innovate in your affiliate business, you very well may have to dig ditches or stand in a soup line.

I received a comment here on Affiliate Confession a few days ago where the individual was hoping I could lead them to an affiliate program featuring a web site that was already set up, that already had programs in place, that were making money and all they had to do was plug into the system. While it is understandable someone would want that kind of a system, anyone that has ever made a dollar on the net knows that just isn’t how affiliate marketing works. People that think they’re just going to plug into a system without having to do a heap of work and be innovative, may as well grab a number and take their place in the soup line.

Learning To Be Innovative

Even though tough times are coming and those that can’t adapt will suffer, you can learn to recognize opportunity, adapt sufficiently and innovate in your business. But, as anything else, it requires work. If you love to read, you’ll have no problem, if you don’t, then start. It is a good practice to consistently take time away from your computer and go to the library or Barnes & Noble and read something other than whatever niche you’re working in. At least once a week I’ll head to B&N and spend from 2 to 4 hours reading about technonogy, business, economics, franchising, business management, motivation, and anything from Seth Godin.

I want to know what new gadgets are coming to market and how the manufacturer is doing that, how businesses are run, what people are doing to innovate, how entrepreneurs come up with new ideas, why consumers buy the things they do, what new businesses are starting up, why companies succeed, why companies fail, what people did to overcome adversity and multiple other subjects. I’m not smart enough to come up with that much on my own, so I read about how other people have done it and then try to think like them.

But being innovative also involves taking risks. You have to see what works for you and what doesn’t. I spent a whole lot of money dabbling in the world of pay per click marketing without showing much profit before I found PPC Coach and completely turned that around. By watching all the videos and reading everything I could about how successful people at PPC Coach had made money I was able to almost immediately make a decent amount of cash and then come up with a system that’s working like a charm since I started it a couple of weeks ago.

Going through the lessons and reading the forums at PPC Coach taught me to see beyond the usual help files at Google Adwords and info on blogs and learn how to innovate and see what I hadn’t been able to see previously. But even then I didn’t just follow along and not try things on my own, I’ve taken the lessons and put them into practice to see what works and what doesn’t and then put together my own system. And that’s what’s going to be required in the coming months and years as the economy works itself out and we experience changes not seen in 70 or 80 years.

We are facing touch times no doubt, but it doesn’t mean the end of civilization just yet. Every affiliate marketer that succeeds in the coming collapse of the economy will have to be able to rely on innovative thinking and the initiative to implement their ideas.

Sorry to sound a little doomsday here, but I don’t want it to be said that I didn’t sound an alarm. Get prepared.

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4
Feb

Give It Away For Free And Earn Big Bucks

Get your Free InformationI recently read an article in Inc Magazine  about PlentyOfFish.com owner Markus Frind who is the undisputed king of Adsense, raking in an astonishing $27,000 per day in advertising revenue of which more than $10,000 per day comes from Google Adsense. PlentyOfFish.com brings in total revenue of $10 million per year of which more than 50% of that is profit. Dude, that’s more than $5 million profit per year from 1 free dating web site. Thinking about that kind of revenue just makes my head explode.

Did you notice the word free there? That’s where the magic is today, in free. Give away something for free, get tons of users enjoying the free stuff, information, reviews, whatever you have and then monetize your site with Adense and sell other advertising to those that want to capitalize on your traffic. While Plenty Of Fish generates 1.6 billion page views per month to bring in that $27,000 per day in advertising revenue, most of us can live on a whole lot less than that. Point being, there is a huge revenue stream available on the net and all you need to do is figure out how to get into the stream.

Remember the word free? Free is one of the ways to put your boat into the stream. Master marketer Seth Godin talks about giving stuff away for free in many of his books because people flock to free. You can then sell your premium product to those people after they enjoy the free stuff. The concept is the same when it comes to advertising. Plenty Of Fish’s premium product though is advertising space that the owner sells through Google Adsense and to other companies through private deals. Why charge $15 for a premium membership on a dating site like Match.com when you can earn way more from advertising by giving away free memberships?

That’s the same concept behind what earns me a regular $1,200 to $1,500 per month from Google Adsense. While that Adsense revenue is a far cry from what Markus Frind earns, the basics are the same. What I’m giving away is free information in the form of what to look for when you visit some vacation destination, free recipes and info on nutrition, free info on affiliate marketing here on this blog and so on. That’s also why I’ve decided to get more focused on the Adsense earnings and why I’m shelling out $800 per month for someone else to write content for me.

The great part is, you can do exactly the same thing. Instead of writing a blog to tell people how to make money, when you haven’t made any yourself, concentrate on giving away some great information for free and see how much traffic you get, and then capitalize on the traffic.

To be more specific, as I’ve mentioned on the blog here before, travel is really the perfect revenue generating niche for Adsense simply because people do a lot of shopping and clicking before they decide on a vacation destination, or place to stay, car to rent, flight to take, attractions to see, and on and on. So what do you do to get into the Adsense stream? Start with your favorite vacation destination and write a page or blog post about every shop, restaurant, coffee shop, vacation rental, attraction and fun thing to do in that area. Even better, put all that info in a directory format and let people comment and give their opinions about the best ice cream shop in Death Valley or family safe attractions in Las Vegas or whatever.

This is exactly what TripAdvisor.com has done on a huge scale. They’ve written a page for just about every single vacation destination, restaurant and attraction in the world, people get to comment on all that and they sell advertising on every single page of their site. I’d like to know how much advertising revenue they bring in every month.

Just like Plenty Of Fish, you don’t need to start that big when going into travel, just start with your fav destination. People will search Google for anything and everything in that destination. Believe me I know. You should see some of the keywords that show up in Analytics for my travel sites, they’re always good for getting ideas for new pages. Again, that’s why I’m outsourcing so much content now, because I can’t possibly keep up with writing that much myself and it’s time to focus on what’s been my best sources of income.

Even if you can’t afford to outsource your content to the tune of $800 per month, start with 10 articles at $100 per month, or you can write 1 to 3 pages of content a day yourself and start building a site for whatever niche you’re interested in. Just think of the opportunities. Are you a handyman? Build a site on power tools and write about every kind of tool needed for building a house. AskTheBuilder.com makes $40,000 per month with Adsense. Go to Google trends and write a page about every hot electronic gadget that shows up on the top 100 most searched terms list if electronics are your thing. Do computer reviews. Do digital camera reviews. Write guitar reviews. Personally I’d stick with something travel related, but there are thousands of niches where people want that free info and you can take advantage of by using Adsense and other advertising opportunities.

Yes, this is pretty basic stuff, but have you seen PlentyOfFish.com (sorry he has enough links, type it in)? Pretty basic free dating site Markus has there and it makes $10 million a year. Maybe basic is the way to go. Now get busy and give something away for free.

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