7
Aug

Harsh Reality 1 – Ranking For Keywords That Get Zero Traffic Means Nothing

Tuna FrappuccinoSome time from minutes to hours after this post goes live, it will rank number one in Google for tuna frappuccino. While some may get excited about that, it means nothing, because the last time I checked, not a single person was searching for one of these tasty delights. And to my knowledge, Starbucks isn’t serving them yet either.

Depending on how much time you as an affiliate may waste trying to get your domain name or some clever phrase you’ve thought of, to get that high ranking in Google, it can either be a minor distraction or a huge mistake. You may be proud of the fact that you own the number one spot in Google for your name or some obscure phrase, but the harsh reality is that you’re the only one searching for that specific term and it is bringing you exactly zero traffic.

You’d think this would be a no brainer, but it isn’t. Someone might go to Google and think that ranking number one for tuna frappuccino out of more than 39,000 results is something special. It isn’t. There aren’t 39,000 results for the phrase “tuna frappuccino”, there are 39,000 results for pages that have the word tuna and the word frappuccino somewhere on that page but there are zero pages that have those two words together, that is until now.

Reading the little results bar at the top right on Google search results pages can be a quite misleading about your keyword competition. Some of this misconception probably comes from ebook pimps promoting their skills by showing those misleading results on those insanely long sales pages. They will tell you, and even show you, how if you buy their ebook you can rank for lots of obscure phrases as well. You then spend the money and start ranking for obscure phrases that bring you zero traffic, and find you still don’t rank for phrases that do bring traffic.

To get accurate competition results on a keyword phrase, you need to be looking for the pages where your phrase is in the exact order of a keyword that is actually worth promoting. To find your true competition, place quotes around the phase and then look at the results. For example, let’s take the phrase make super big money. Wow, there’s over 2 million results for that phrase! No, there are 2 million pages with some combination of those words on them. Some page may be a blog where a guy is happy about his wife making pizza for dinner and writes, “Super, my wife is going to make a big pizza for dinner. I hope I have enough money in my wallet to go to the store and get mushrooms, otherwise I’ll have to use the credit card.” That’s not really about making money.

When you put the phrase “make super big money” in quotes, the results come out a little different. There are only 4 pages with that exact phrase on them (but now probably 5 with this post) and most importantly, no one is searching for that term.

If you’re overly excited one day to find your name or an obscure term on your web site ranks number 1 in Google, head over to either the Free Keyword Suggestion tool at WordTracker or the Free Search Term Suggestion Tool at KeywordDiscovery and see how many people are actually searching for that term as reality sinks in a bit.

Maybe you can head over to Starbucks now and drown your sorrows in a nice tuna frappuccino. Did you want whip cream on that?

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